Your Future With Brand Building - 696 Words

INTRODUCTION Brand Building and Management is when a consumable item is being marketed or sold to a consumer or retailer. Building is known as creating, constructing, developing something, being it a house, a car, a product, possibly even a person (Justin Bieber for example), and also including, a brand. Developing the brand to grow larger, grow stronger, increase the demographic variety to use/consume the brand, to increase and better the brand all together. Management- this is where the â€Å"w† questions will be asked; â€Å"Who?† will be managing your brand, â€Å"why?† would you let this person manage your brand, and so on. Brand Building is defined by QFinance 2009 as: â€Å"the establishment and improvement of a brands identity, including giving the brand a set of values that the consumer wants, recognizes, identifies with, and trusts. Values developed in the process of brand building include psychological, physical, and functional properties that consumers desire and should always identify a property that is unique to that brand.† Management is defined by Brevis, Cronje, Smit and Vrba as the necessary activities for an organisation to function, by using the process of controlling, organizing, leading and planning of the available resources to achieve goals by using as little of the resources as possible. Included in the degree, is a wide variety of studies ranging from Economics to Finance. PURPOSE AND KEY FUNCTIONS Goodson suggests that branding is fundamental. Branding is basic.Show MoreRelatedPersonal Branding1628 Words   |  7 PagesThe Internet is a tool that allows any user to command his future with the click of a mouse. It has made possible connections and interconnections that grow into a wonderful web community. The Internet has revolutionized career development for personal empowerment, self-management and networking. It allows us to discover, create, communicate and maintain out personal brand for our future. The Web gives us the opportunity to promote â€Å"our brand† for ourselves by joining a social network and using ourRead MoreEssay On High Performing Teams1714 Words   |  7 Pages Attracting and building high performing teams is a key to success for every business and brand today. In fact, there is no bigger factor in driving a company’s long-term growth and success.    Whether it’s scaling a large organization or building a new company like Fjuri, I’ve found best practices to hire and develop top talent while focusing on the leadership traits and culture result in a high-performing team. 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