Essay about Cesar Chavez - 1226 Words

Cesar Chavez Since before the Treaty of Guadalupe Hidalgo, race relations between the United States and Mexico have been less than great. The United States has a history of prejudice and racism. On a national level this sentiment has formed some legislation, and on a lower level it has formed the way many people conduct their lives. Mexican have been exploited for their work for decades. One man fought long and hard for his people and their civil liberties. That man was Cesar Chavez. Cesar Chavez was born in Yuma, Arizona to a middle-class family. Cesar’s family owned there land and also ran a business. When the depression hit in the1930s, the young Cesar Chavez and his family left to find work in California as farm†¦show more content†¦He found that the locals were upset because the braceros were taking their jobs. The bracero program began in Congress in 1942. It’s purpose was to import seasonal contract laborers in times of labor shortages in the states. Appa rently, the farmers would falsely claim labor shortages in order to import braceros. The wages that farmers paid the braceros was a lot lower than that they would have to pay the local workers. The farmers were also able to make their money back from the braceros by charging them excess for room and board. Cesar combated against the farmers by organizing boycotts, sit-downs and protests. All of Cesar’s accomplishments got him the state executive directorship for the CSO. He served this position for two years. In 1962, Chavez proposed that the CSO support a union movement for farm workers. The movement was brought to a vote a vote and rejected. During his time at the CSO, he had met Dolores Huerta, a woman who shared his passion for obtaining farm worker’s civil rights. His plan was to fight for the rights of the migrant and resident farm workers in California. To achieve this goal, Chavez set out to form a â€Å"viable union† among the thousands of dis enfranchised farm workers. Chavez encountered many obstacles after the formation of his union and at the beginning of their strike. Aside from the fact that many of the workers were hesitant to join Chavez and go againstShow MoreRelated Cesar Chavez Essay1771 Words   |  8 Pagesand our cause† (Cesar Chavez); a quiet, devoted, small catholic man who had nothing just like those he help fight for; â€Å"one of Americas most influential labor leaders of the late twentieth century† (Griswold del Castillo); and one â€Å"who became the most important Mexican-American leader in the history of the United States† (Ender). Cesar Chavez; an American farm worker, who would soon become the labor leader that led to numerous improvements for union workers; it is recorded that Chavez was born nearRead MoreCesar Chavez Essay942 Words   |  4 PagesThroughout time there have been many people who have wanted to enact change or make a difference. Cesar Chavez helped migrant f armers with their unsafe work conditions and their lack workers rights. Mother Jones marched for children’s rights and to create child labor laws. Van Jones is fighting for human rights currently. These people all did amazing things and all fought for a singular purpose.Cesar Chavez, Mother Jones, and Van Jones all helped fight to enact change, by making people notice their causeRead MoreCesar Chavez Essay1556 Words   |  7 Pagesand our cause† (Cesar Chavez); a quiet, devoted, small catholic man who had nothing just like those he help fight for; â€Å"one of Americas most influential labor leaders of the late twentieth century† (Griswold del Castillo); and one â€Å"who became the most important Mexican-American leader in the history of the United States† (Ender). Cesar Chavez; an American farm worker, who would soon become the labor leader that led to numerous improvements for union workers; it is recorded that Chavez was born nearRead MoreCesar Chavez and La Causa809 Words   |  3 Pageswhich was established by the Mexican-American, Ceasar Chavez, to fight against injustice without violence for all farm workers. Chavez took all his important values, life lessons, and work experience to make a difference in the United States (Tejada-Flores, â€Å"Cesar Chavez†). Although he faces opposing opinions, he still managed to successfully lead the Delano grape strike and boycott and even help create the nation as we know it today. Ceasar Chavez did not support only Latinos; he was eager to supportRead MoreCesar Chavez and the Chicano Civil Rights Movement2910 Words   |  12 PagesCesar Chavez and the Chicano Civil Rights Movement Introduction In the mid-1960s thousands of Chicanos, people of Mexican descent, walked off the California grape fields in which they worked in protest of exploitation and poor working conditions. They wanted fair wages, better working conditions, and education for their children. They wanted all the opportunities that were extended to other Americans. Among the disgruntled employees was the soft-spoken Cà ©sar Chà ¡vez, who believed that his people’sRead MoreThe United Farm Workers Movement: Cesar Chavez Essay1114 Words   |  5 Pagesconditions and more job opportunities. The United Farm Workers movement was led primarily by Dolores Huerta, Gilbert Padilla, and Cesar Chavez. Cesar Chavez coordinated the protests, and was at the time the President of the United Farm workers movement. Like Martin Luther King, Cesar Chavez believed in peaceful protests, and found boycotts and strikes to be most effective. Cesar Chavez said, â€Å"there is no such thing as defeat in nonviolence†.B efore the United Farm Workers movement, immigrants were not allowedRead More Cesar Chavez: A Great Organizer and Leader Essays2055 Words   |  9 PagesMexican migrant workers of southern California are the most recent historical group to fall into this pattern of exploitation mostly from their lack of organization. Cesar E. Chavez was a great organizer and leader of the United Farm Workers labor union. Robert Kennedy referred to him as â€Å"one of the heroic figures of our time.† Chavez used his life experiences in order to better the lives of many migrant workers in America. Key points in Chavez’s life that had profound effects on the Mexican AmericanRead MoreEssay about The American Dream: Cà ©sar Chavez893 Words   |  4 Pagesimmigrants, mainly from Central and South America, came here by choice. Many came with their families, fleeing from their native land’s poverty; these immigrants were in search of new opportunities, and more importantly, a new life. They faced abuse and Cesar Chavez fought to help bring equality to minorities. For many around the world, the United States have become known as the country of opportunity and success. Consequently, many believe in the idea of the American dream, a life abundant with opportunitiesRead MoreCesar Chavez was born on March 31, 1927 in a small town near Yuma, Arizona near the border. Born800 Words   |  4 PagesCesar Chavez was born on March 31, 1927 in a small town near Yuma, Arizona near the border. Born into a poor family, Cesar grew up in Arizona and in a small adobe home along with his parents (United Farm Workers 1). In his early life Cesar experienced a lot of injustices and saw how not only his parents, but most farm workers were being mistreated and overworked. Cesar Chavez later learned a lesson in his life about injustices that he would never be able to forget (United Farm Workers 1). Cesar wouldRead MoreCesar Chavez Essay796 Words   |  4 PagesCesar Chavez Cesar Chavez was an American labor leader and leader of the civil rights movements. Chavez was in search of justice for his people, especially Mexicans and Latinos. He stands up for these people because he saw how their bosses were with those people. Their bosses were treating them like slaves and not paying them the amount of money they should be getting. Chavez was a victim of that and he saw that no one was making any changes and he took the chance and do justice. Chavez was

The Problem of Sustainability Essay - 660 Words

In this chapter the author David Orr explains the causes of our unfortunate condition from the social confining situation to those that are inevitable part of human condition. As the author looks into the future three crises will be imminent: the food crisis as result of worldwide soil losses and rapidly expands of population, The cheap energy, the race between the fossil fuels and the solar energy, and the climate change. This has to do with the limits of the natural resource. Besides these crises the writer mentions the crisis of the spiritual resources. Human need a new vision of the link them to the planet in a more life-centered. The crisis as a social trap is part of lucid behavior in situation typified by multiple but†¦show more content†¦The cultivation of mass consumption through the advertising promotes the psychology of instant satisfaction which creates pressure that lead to risky technological perhaps the most danger one. The crisis as the result of the urge to dominate over the earth, to be fruitful, to multiply, and to dominate its creature is inherent in the bible. The idea that the science should be limited on the grounds of ecological prudence struck too close to the presumption of establishment science for ease. In effort to build a durable social order we must acknowledge, that effort to change society for the better have a release history. â€Å"Societies change continually but seldom in direction hoped for, for reason that everyone will understand and will consequences that are anticipated†. Ecological Literacy In this chapter the author explains what the ecological literacy is, and its importance on educating our society for the benefits of the future generation. Failure to develop ecological literacy is a sin of â€Å"omission† and of â€Å"commission†. Our society is failing to teach the new generation about the basic earth and how it works. Also we are teaching them things that are wrong. Our students don’t know that the environment subject is as important as history, politics, economics, mathematics, etc. To become ecologically literate one must not only be able to read and like to read but also to observe the nature with insight. People who do not have ideaShow MoreRelatedSustainability Is Not Only Environmental Problem Essay1054 Words   |  5 Pageslimit. And the unsustainable development is now causing many problems like the decrease of forest areas and the climate change. Moreover, according to Martin, Maris and Simberloff (2016), sustainability is not only e nvironmental problem, but it is also relative with social and economic issues in the modern cities. As a result, in order to provide a sustainable living environment for the future generations and ourselves, the urban sustainability should be considered significantly as important part of urbanRead MoreThe Use Of Biomimicry : A Devastating Human Sustainability Problem1399 Words   |  6 Pagesthe design and production of structures, materials and systems based on nature’s processes and strategies. It is inspired by the understanding that animals, plants and microbes have already solved many of the complex problems faced by humans. A devastating human sustainability problem: Global warming is a gradual increase of the overall temperature of the earth’s atmosphere, caused by the greenhouse effect. In natural circumstances the heat that is radiated by the sun should be re-radiated by theRead MoreBiomimicry is a New Science to Solve Humans Sustainability Problems882 Words   |  4 PagesBiomimicry is a new science where entrepreneurs imitate nature’s time-tested processes, systems and designs to solve human’s sustainability problems. Sustainability Problem The sustainability problem referred to in this research project is the high energy consumption of air-conditioners in industrial facilities but also in households and its global and personal health problems (National Geographic online). There is too much money and electricity spent on air-conditioning all around the world, andRead MoreSolving Environmental Sustainability Problems Essay examples1973 Words   |  8 PagesSolving Environmental Sustainability Problems The restaurant business is one of the most important types of business in the entire world. Restaurants feed thousands of people daily and also supply others with job opportunities. Mary is an owner of a thriving restaurant that gives customers a full tummy and employees a nice paycheck. One day, Mary decides to do a detailed inspection herself to confirm that the restaurant is running smoothly and properly. When Mary began the inspection process, thereRead MoreLocal Government Fiscal Sustainability As A Common Pool Resource Problem1398 Words   |  6 PagesLocal Government Fiscal Sustainability as a Common-Pool Resource Problem According to our text, people perceive government as a tool to maximize their own self-interest in the political economy model (Rosen Gayer, 2014, p. 108). This commonly takes the form of public service programs, which is why fiscal sustainability is an essential factor in government operations, especially on the local level. It has turned out to be an immense challenge on every level due to fluctuating operating deficitsRead MoreEconomic Sustainability And The Problems Facing The Global Population Of A Large Scale Than Regular Human Choice1369 Words   |  6 Pageseconomic sustainability and whether or not it is compatible with ecological sustainability through comparisons of countries with a high Gross Domestic Product and their quality of life. The main idea behind this research question is whether or not the amount of ecological destruction for human needs matches the amount of consumption currently occurring globally; insinuating that mans need is far less than the destructi on for mans greed. Ecological Sustainability: Importance and the problems it facesRead MoreThe Term Sustainability in The Brundtland Report in 1987 Essay649 Words   |  3 Pagestraceable back to mankind’s unsustainable practices. Sustainability has often been deemed the only feasible approach to providing mankind with a worthwhile future. The term â€Å"sustainability† has gained considerable support since its publication in the Brundtland Report in 1987. The acceptance of the report by the United Nations (UN) General Assembly gave the term serious political status and resulted in global following (****). Sustainability or sustainable development aims at alleviating povertyRead MoreProblem Based Learning ( Pbl )911 Words   |  4 PagesProblem-based learning (PBL) refers to a learning cycle where learners first encounter the problem, as opposed to the instructor initially providing information to solve a latter problem (Savery, 2006). As the result, students search for the information required to solve the problem instead of depending on already existed knowledge. In PBL, students use triggers from the problem to determine their personal learning goals. Then, they engage in independent or individual research prior to work as aRead MoreSustainable Development: The Solution to Urbanization1284 Words   |  5 P agesSustainable Development: The Solution to Urbanization Introduction As the worlds population has grown exponentially in the modern era, issues of overcrowding in many of the worlds cities have created environmental, social, and economic problems for many citizens and municipal governments. While suburbanization occurred in the 1950s in the United States and certain other nations, with people moving out of cities themselves and into residential areas near these major cities, cities have generallyRead MoreAnalysis Of Ray Anderson Inc., With The Help Of Carpets International Plc1030 Words   |  5 Pagesfocus on sustainability while continuing to be a profitable business. This initiative was started with â€Å"Mission Zero.† â€Å"Mission Zero† was a challenge as well as a goal set forth by founder Ray Anderson to have Interface, Inc. be at net-zero environmental impact by 2020. Since then this mission has been modified to â€Å"becoming restorative through the power of influence.† With this mission in mind, they created a seven point plan, which they call the seven fronts on Mount Sustainability, to fulfill

A Persuasive Essay About the Influence Television Has on Children Free Essays

Obesity is a growing problem, and it is time for parents to step up to the plate and take responsibility for child obesity. Daniel Weintraub uses an emotional appeal, the article â€Å"The Battle Against Fast Food begins in the Home†, to mandate parents to take responsibility to protect their children against obesity. He states that even though the fast-food companies and the government contribute and influence childhood obesity, ultimately it is the parents’ responsibility for obesity in their children. We will write a custom essay sample on A Persuasive Essay About the Influence Television Has on Children or any similar topic only for you Order Now He provides several good points showing how parents are the ones to take the blame for the increasing problem. I believe that parents are indeed responsible for child obesity. Weintraub makes several good points on how parents should take responsibility and avoid obesity in their children. He does this by commanding parents to teach their children good habits, especially good, healthy eating and exercise habits. Also, he states that parents should protect children against bad things. In this case, fast-food is considered a bad thing since it does not only make children obese but causes a variety of medical conditions as well, so parents need to step up and protect their children against fast-food. Lastly, he believes that parents need to take responsibility since they are in the best position to educate their children. According to Daniel Wientraub, â€Å"It is parents–not the government, not the fast-food companies, not the video-game manufactures–are in the best position to fight the epidemic of overweight children. As you can see Weintraub believes that there is no one to blame for childhood obesity but the parents. Weintraub makes several good points, which induces parents to take responsibility and action for the matter. Even though Weintraub makes a good argument, he has a few weak points, because his opinions are too simple when there is more to it than what he presents. For example, Weintraub does not provide any sort of statistics, facts, or references. Also, you could argue that teachers, not parents, are in the best position to teach their children since they are well educated in the field of health and nutrition. After all, teachers are required to teach health class in school. Lastly, the whole article is just an emotional appeal in which Weintraub goes to the extremes and exaggerates. Weintraub says, â€Å"We have laws against leaving a loaded weapon where their children can find it and use it to hurt themselves or others. But no one seems to want to tell parents that they need to protect their children from unhealthy foods and from sloth. † Clearly, he exaggerates because it is almost absurd to compare the dangers of a firearm to the dangers of a french-fry. Overall, I agree with Weintraub and believe that parents are the ones responsible for childhood obesity. First of all, parents’ poor eating habits have a great influence in child obesity. Parents need to educate themselves in the nutrition field, to be able to offer a good, healthy diet and correct portion sizes to their children. Secondly, the lack of discipline by parents also contributes to obesity in their children. Parents are easily manipulated by their children, and as a result children get what they want. Parents need to make their children get some sort of exercise as well. Lastly, parents’ economic issues might lead them to buy fast-food, but fast-food is not as cheap as it seems. When you add up all the numbers it is inevitable to notice that the difference between fast-food and home cooked meals is minimum. According to a Yale survey, seventy percent of the cause to the rise in childhood obesity rests with the parents. As you can see, statistics have shown that parents are the responsible ones for obesity in children. Evidently obesity among children is a huge, dangerous problem, which parents need to take action of and help their children. It is a must for parents to teach their children about proper eating habits. Disciple also influences a child’s obesity and parents need to get a bit strict with their children. Lastly, economic issues should not lead parents to buy fast-food because it is not that cheap and very unhealthy. I believe it is time to stop blaming others. Parents need to get well educated, so they can provide good eating habits and decrease the growing problem of obesity in children. How to cite A Persuasive Essay About the Influence Television Has on Children, Essays

Social Media in Promotional Activity-Free-Samples for Students

Question: Discuss about the Social Media in Promotional activity of Starbucks. Answer: Introduction The chosen organisation is Starbucks Cafe and how effective these social channels are in receiving the good outcome that they get from societal review and feedback. This chapter analyses the social network of Starbucks cafes and how they use it according to their advantage. The Number of Facebook, Instagram, Pinterest, Youtube, Twitter, Sound cloud followers is evidence to "how they are doing it right". Starbucks has many product offerings baristas. The literature review below argues about their social networking plans. There are many advantage and disadvantage of using social media to promote or for any communicative purpose. The interaction among the business and the customer s crucial for a business and that what is backed up by this media (Kaplan, and Haenlein 2010). They have made the coffee a socialising tool for people visiting their outlets and then providing WiFi is a cherry on top for people who are willing to spend time during the coffee break. Company's social channels ar e exquisite and have certain touch, look, feel, a tone is evident in their physical and online presence. Their increased sales and traffic in online websites and improved ranking on the search engines are evident to their harnessed opportunity from social websites (De Vries, Gensler and Leeflang 2012). According to their industry market research report, the social media outlook is enhanced by their feedback management and customer relationship management done through media channels. Objective of the research paper To analyse the effectiveness of the usage of social media on the revenue of the company The project objective is to explore on the rate of social media usage in the cafe industry for comparison with Starbucks. To analyse the efficiency of the media tools used by Starbucks in attracting more customer base To analyse the new plans put forward by the company for incorporating more options in their social campaign tools To analyse the customers of Starbucks in order to know the amount of satisfaction they derive from the customer complaint portal of the company To analyse the customer relationship status of the company depending on the social media performance To analyse the gap in the theory mentioned in the literature review of the paper Scope of the research topic Using social media as an effective marketing tool is reasonable. There is also an aspect of using the media for internal and external communication purposes. The business, which is very dependent on the outsourcing models and wants to expand their business offshore, the project, can be helpful for those entrepreneurs to seek the help of social media to communicate and for marketing purposes. The integration of web 2.0 technologies is also effective for those who want efficiency in supply-chain management. This research is also based on the efficiency of the media tools that have been used by Starbucks. The Twitter presence is very effective in using the customer engagement and always surprises their followers. The effectiveness of this research is also extensive in incorporating their media plans on their business model. Their organisation objective is to use the data they carefully collected from the front-end counter. However, there are some complaints regarding the use some of the private information of the customers, the overall satisfaction of the customer base negates the negative impact some of the customers gives. According to Gillin (2013) the relevant customer relationship theory that they apply in their everyday workplace, have enforced their ability to become the more effective in their social channel. There also a gap while analysing the arguments, which has been mentioned in the literature review. The comparative analysis is drawn in between the advantages and disadvantages of using social networks in cafes. Literature Review According to Burt, Kilduff and Tasselli (2013), several companies use social networks to promote their products online, to build long-term relationship with customers and to strengthen the brand image of the companies use Social networks. Use of social networks can be profitable for companies in the long run.But according to Malthouse et al. (2013), customers feel that their privacy is intruded as companies constantly use marketing and statistical tools like data mining software to constantly track personal information of customers like their phone number, shopping habits etc. One example is promotion of popular product of cafes online. The business launches a Facebook app to increase the popularity of its products. Users can learn about the product using the app. The social campaign of Starbucks was promoted with a tagline Make Someone Smile-Send them a light Note. The business was successful in this social media campaign to promote its new products. The company used Facebook and Twitter ads to target particular cities. The campaign was tailor-made and personalized and well-coordinated (Tsimonis and Dimitriadis 2014). Business including cafes also promotes the launch or return of its products online.For example, Starbucks celebrated the return of caf Pumpkin Latte in the United States. The caf is privileged to have millions of fans and during the promotional activity, fans could earn points using a Facebook app by solving a challenge every day or making a new creation every day. Users could also shout-out slogans of the caf in their city. The city, which was the winner of this campaign, was Chicago followed by Seattle (Jrvinen et al. 2012). Business as cafes promotes themselves on Twitter with a campaign called Tweet a coffee. The promotional campaign helps business like cafes in data mining as the business is able to accumulate huge data base of Twitter handles, credit card information and mobile phone id of users. Research firm Keyhole found out that during a campaign, twenty-seven thousand fans of Starbucks twitted a coffee, thirty-four percentage of the users also purchased multiple gift cards. It was estimated that cafe had access to databases of more than fifty-four thousand customers and $180,000 worth of coffee was sold during the promotional campaign (Tuten and Solomon 2014). Business promotes its brand in Instagram by posting pictures of people behind the scenes of the business. The business like cafe builds relationships with its huge customer base by reposting pictures of its fans holding coffee cups of cafes at different locations. This promotional campaign helps business to strengthen its brand image as fans of the business get an opportunity to see interesting behind the scenes pictures of the business. An integral part of the coffee culture business is to drink the coffee in a beautifully decorated cup. Business takes leverage of visually appealing social media platform Pinterest to post pictures of appealing and eye-catching pictures of its products. The business makes use of various Pinboards to post pictures of its products on Pinterest, like cafes post pictures of gadgets of coffee, tea rituals and comfortable spaces of their caf where one can relax and enjoy a soothing cup of coffee. Business applies the concept of Integrated Marketing Communication in their social networks as an online promotional tool strategy as business uses every social media platform to promote the caf. The business makes use of Youtube channel to promote itself, for example, cafes post several delicious recipes of coffee like the procedures to make Coffee Lemonade and Cold brew Mocha ice cubes. Business including cafes also maintains customer relationship management by proving information About our food where customers get to know the food they are consuming. The business uses social networks to build a good relationship and connect with their customers online. Business uses emotional tool to connect with the customers. Their marketing strategies in social networks do not push the products to the customers but connect with them emotionally so that customers feel privileged to purchase its products. A brand is about narrating a story, a brand is about connecting personally with customers. Every time customers see news from business like cafes in their newsfeed, they have the feeling to curl up in their beds on a lazy Sunday with a cup of coffee. This is the way business connects with their customers they sell comfort and happiness to them and not just a product. According to (Jrvinen et al. 2012), business makes use of social media campaigns to take active part in corporate social responsibility. Business uses social networks to do charitable campaigns like raising awareness of AIDS Business uses social networks to promote its products online in Australia with the help of its website. The business like cafes organizes campaigns like Free Fair trade Coffee Hours. Business uses the promotional campaign on its website to invite customers to visit certain stores in Australia on some particular date and time to enjoy a free product or service. The business also builds mobile App in Australia. Customers are allowed to locate stores, check menu, and re-load cards using this mobile app (Saravanakumar and SuganthaLakshmi 2012). The business makes use of Social network to develop a community of its customers and employees. The mission of business is to make difference in lives of people of its community of customers and employees. The motto of business is to bring together and connect people of its community and to ensure that the people of the countries where business has presence feel connected and act as a catalyst of change to make the world a better place to live in (Kaplan, and Haenlein 2010). The business also makes use of Social Networks to connect volunteers across the globe to the community. These volunteers are involved in several good causes that are beneficial to the human race. The business also nurtures the entrepreneurial spirit among young people by arranging Social Entrepreneurs Fund. This fund can be used by creative and innovative entrepreneurs to solve challenging problems of the community (Zaglia 2013). Business takes advantage of social networks to connect people from 75 countries where the business is present. Corporate social responsibility is a responsibility of the world-renowned businesses and they ensure to offer to its customers high quality and ethically sourced products. The business invests in education, training and development as a part of its CSR activities. Information about all these activities is available online (Weinberg and Pehlivan 2015). Business ensures that it takes active participation in environmental concerns. The business uses social network to provide customer information about how the business recycles its wastes to have a greener planet. The business like Starbucks uses social network to let members of its community know about how the company helps farmers have access to clean water and mitigates the impact of climate change on its farms (Durkin McGowan and McKeown 2013). The purpose of a business organization is not only to focus on its profit but also to contribute to the society. The triple bottom line of business is profit, people and planet. Business can use social networks to focus on the three bottom lines. Corporate social responsibility indirectly affects the profit of a business and therefore business can use social networks to focus on corporate social responsibility. Business can focus on environmental concerns, sustainability issues, social concerns like bringing more women in the workforce or reducing the wage gap between men and women using social networks. Professional Social networks can be used by business especially the human resource department to identify the talent gap in the organization and bridge the gap by recruiting people who will fit the organization. Also business can use social networks to earn profit from the bottom of pyramid. People on the bottom of the pyramid are people who belong to lower income groups. But busines s can provide services to these people and make profit. Business especially fast moving consumer goods company can make use of social networks to sell products like small economical packs of toothpaste, soaps, shampoo and can use social networks to raise awareness among people living in poor economic conditions. Business can make use of social networks to employ these people and can ensure that they can avail services of business at minimum cost. Thus, social networks or digital platform can be used by business not only to earn profit by promotional campaigns or connecting with customers and build relationship with them but social networks can be used by business for altruistic activities and corporate social responsibility. The business uses social networks to enable members of its community to have a volunteer match with the help of which volunteers can work on a common social cause that would suit their interest. Public conversation and civic engagement is encouraged among members of its community through social network perform (Neti 2012). The business manages dialogue between social media and customers using the 3-M framework-Megaphone, Magnet and Monitor framework. Megaphone represents communication from the firm to customers, The Magnet represents communication from customers to firms and Monitor represents interaction customer-to-customer interaction. Using this 3-M model the business analyzes the challenges faced posed by social media and comes up with solutions to mitigate the challenges (Okazaki and Taylor 2013). By the above examples, it can be depicted that the use of social media has many advantages that enable business to promote its new products online, to build a community among all its users worldwide, to promote entrepreneurial spirits among its members and to connect volunteers with its community. But according to Tiago and Verssimo (2014), the use of social media has many disadvantages as well. The main disadvantage of social media is that it is that usage of marketing tools on social networking sites is very time-consuming It often becomes very difficult for the business to manage the various social network platforms and the challenges imposed by them (Armstrong et al. 2015) Social networks are aimed at building long-term relationship with customers. There have to be people to manage the social networking sites by constantly updating product information, commenting on messages of public and answering their queries. Some customers may find the social network's effort of cafes to be intrusive to their privacy as companies constantly use data mining tools to track personal information of millions of customers online (Gensler et al. 2013). Customers who spread negative images about the business can misuse the social networking sites. Unhappy customers of business can post negative comments and videos about the business on Facebook and Twitter, which can be detrimental to the brand image of the business. There should be a team who involve themselves in managing such negative feedbacks and pacify the angry customers so that the brand image of the business stays intact and the perceived value of the customers about business is not harmed by any negative publicity (Laroche, Habibi and Richard 2013) Business is one of the most customer centric organizations assisting in customer engagement through social media challenge. They have used it to their advantage and have good results accordingly. Promoting its new product online and having feedbacks in the media has long run influence and helps in new customer acquisition. The usage of it is crucial as it may give some negative impacts and hampers the further promotion. However, one must learn its customer attitude as it helps in building brand equity, the business has certainly done it right (Jrvinen et al. 2012). There have been gaps in the literature which can be identified. A lot of information is provided in the literature review about many authors which signify that business like cafes uses the social networks online to promote their products and to build a personal relationship with customers but further research should be carried on to identify the disadvantages of using social networks in business. It is critical to analyze and understand the procedure by which business manages its social networking platform. The human resources involved in managing social networks, the tools used in social networks, the effective management of the negative feedback from customers and the cost incurred by the business in managing social networks should be analyzed further and a proposal should be developed on effective management of social networks site by cafes. It can be clearly depicted from the above literature review that business has huge social presence but further research should focus on the b usiness process involved in the effective management of these social networks, companys budget allocated to manage the social networks and the digital marketing strategy used to make optimal usage of each social media platform. Conclusion Therefore, from the above discussions and arguments, it can be concluded that the effective presence of Starbucks is also evidence to the effectiveness of Web 2.0. Re-evaluating the social presence and what is effective and how it can backfire, and other outcomes that Star bucks has to face while using the social channels can be helpful in building the social blocks that are useful for other investors and digital marketing team (De Vries, Gensler and Leeflang 2012). The significance of this research also lies in the outcome of the arguments that have been discussed in the literature review. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Burt, R.S., Kilduff, M. and Tasselli, S., 2013. Social network analysis: Foundations and frontiers on advantage.Annual review of psychology,64, pp.527-547. De Vries, L., Gensler, S. and Leeflang, P.S., 2012. Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing.Journal of interactive marketing,26(2), pp.83-91. Durkin, M., McGowan, P. and McKeown, N., 2013. 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