Essay about Cesar Chavez - 1226 Words

Cesar Chavez Since before the Treaty of Guadalupe Hidalgo, race relations between the United States and Mexico have been less than great. The United States has a history of prejudice and racism. On a national level this sentiment has formed some legislation, and on a lower level it has formed the way many people conduct their lives. Mexican have been exploited for their work for decades. One man fought long and hard for his people and their civil liberties. That man was Cesar Chavez. Cesar Chavez was born in Yuma, Arizona to a middle-class family. Cesar’s family owned there land and also ran a business. When the depression hit in the1930s, the young Cesar Chavez and his family left to find work in California as farm†¦show more content†¦He found that the locals were upset because the braceros were taking their jobs. The bracero program began in Congress in 1942. It’s purpose was to import seasonal contract laborers in times of labor shortages in the states. Appa rently, the farmers would falsely claim labor shortages in order to import braceros. The wages that farmers paid the braceros was a lot lower than that they would have to pay the local workers. The farmers were also able to make their money back from the braceros by charging them excess for room and board. Cesar combated against the farmers by organizing boycotts, sit-downs and protests. All of Cesar’s accomplishments got him the state executive directorship for the CSO. He served this position for two years. In 1962, Chavez proposed that the CSO support a union movement for farm workers. The movement was brought to a vote a vote and rejected. During his time at the CSO, he had met Dolores Huerta, a woman who shared his passion for obtaining farm worker’s civil rights. His plan was to fight for the rights of the migrant and resident farm workers in California. To achieve this goal, Chavez set out to form a â€Å"viable union† among the thousands of dis enfranchised farm workers. Chavez encountered many obstacles after the formation of his union and at the beginning of their strike. Aside from the fact that many of the workers were hesitant to join Chavez and go againstShow MoreRelated Cesar Chavez Essay1771 Words   |  8 Pagesand our cause† (Cesar Chavez); a quiet, devoted, small catholic man who had nothing just like those he help fight for; â€Å"one of Americas most influential labor leaders of the late twentieth century† (Griswold del Castillo); and one â€Å"who became the most important Mexican-American leader in the history of the United States† (Ender). Cesar Chavez; an American farm worker, who would soon become the labor leader that led to numerous improvements for union workers; it is recorded that Chavez was born nearRead MoreCesar Chavez Essay942 Words   |  4 PagesThroughout time there have been many people who have wanted to enact change or make a difference. Cesar Chavez helped migrant f armers with their unsafe work conditions and their lack workers rights. Mother Jones marched for children’s rights and to create child labor laws. Van Jones is fighting for human rights currently. These people all did amazing things and all fought for a singular purpose.Cesar Chavez, Mother Jones, and Van Jones all helped fight to enact change, by making people notice their causeRead MoreCesar Chavez Essay1556 Words   |  7 Pagesand our cause† (Cesar Chavez); a quiet, devoted, small catholic man who had nothing just like those he help fight for; â€Å"one of Americas most influential labor leaders of the late twentieth century† (Griswold del Castillo); and one â€Å"who became the most important Mexican-American leader in the history of the United States† (Ender). Cesar Chavez; an American farm worker, who would soon become the labor leader that led to numerous improvements for union workers; it is recorded that Chavez was born nearRead MoreCesar Chavez and La Causa809 Words   |  3 Pageswhich was established by the Mexican-American, Ceasar Chavez, to fight against injustice without violence for all farm workers. Chavez took all his important values, life lessons, and work experience to make a difference in the United States (Tejada-Flores, â€Å"Cesar Chavez†). Although he faces opposing opinions, he still managed to successfully lead the Delano grape strike and boycott and even help create the nation as we know it today. Ceasar Chavez did not support only Latinos; he was eager to supportRead MoreCesar Chavez and the Chicano Civil Rights Movement2910 Words   |  12 PagesCesar Chavez and the Chicano Civil Rights Movement Introduction In the mid-1960s thousands of Chicanos, people of Mexican descent, walked off the California grape fields in which they worked in protest of exploitation and poor working conditions. They wanted fair wages, better working conditions, and education for their children. They wanted all the opportunities that were extended to other Americans. Among the disgruntled employees was the soft-spoken Cà ©sar Chà ¡vez, who believed that his people’sRead MoreThe United Farm Workers Movement: Cesar Chavez Essay1114 Words   |  5 Pagesconditions and more job opportunities. The United Farm Workers movement was led primarily by Dolores Huerta, Gilbert Padilla, and Cesar Chavez. Cesar Chavez coordinated the protests, and was at the time the President of the United Farm workers movement. Like Martin Luther King, Cesar Chavez believed in peaceful protests, and found boycotts and strikes to be most effective. Cesar Chavez said, â€Å"there is no such thing as defeat in nonviolence†.B efore the United Farm Workers movement, immigrants were not allowedRead More Cesar Chavez: A Great Organizer and Leader Essays2055 Words   |  9 PagesMexican migrant workers of southern California are the most recent historical group to fall into this pattern of exploitation mostly from their lack of organization. Cesar E. Chavez was a great organizer and leader of the United Farm Workers labor union. Robert Kennedy referred to him as â€Å"one of the heroic figures of our time.† Chavez used his life experiences in order to better the lives of many migrant workers in America. Key points in Chavez’s life that had profound effects on the Mexican AmericanRead MoreEssay about The American Dream: Cà ©sar Chavez893 Words   |  4 Pagesimmigrants, mainly from Central and South America, came here by choice. Many came with their families, fleeing from their native land’s poverty; these immigrants were in search of new opportunities, and more importantly, a new life. They faced abuse and Cesar Chavez fought to help bring equality to minorities. For many around the world, the United States have become known as the country of opportunity and success. Consequently, many believe in the idea of the American dream, a life abundant with opportunitiesRead MoreCesar Chavez was born on March 31, 1927 in a small town near Yuma, Arizona near the border. Born800 Words   |  4 PagesCesar Chavez was born on March 31, 1927 in a small town near Yuma, Arizona near the border. Born into a poor family, Cesar grew up in Arizona and in a small adobe home along with his parents (United Farm Workers 1). In his early life Cesar experienced a lot of injustices and saw how not only his parents, but most farm workers were being mistreated and overworked. Cesar Chavez later learned a lesson in his life about injustices that he would never be able to forget (United Farm Workers 1). Cesar wouldRead MoreCesar Chavez Essay796 Words   |  4 PagesCesar Chavez Cesar Chavez was an American labor leader and leader of the civil rights movements. Chavez was in search of justice for his people, especially Mexicans and Latinos. He stands up for these people because he saw how their bosses were with those people. Their bosses were treating them like slaves and not paying them the amount of money they should be getting. Chavez was a victim of that and he saw that no one was making any changes and he took the chance and do justice. Chavez was

The Problem of Sustainability Essay - 660 Words

In this chapter the author David Orr explains the causes of our unfortunate condition from the social confining situation to those that are inevitable part of human condition. As the author looks into the future three crises will be imminent: the food crisis as result of worldwide soil losses and rapidly expands of population, The cheap energy, the race between the fossil fuels and the solar energy, and the climate change. This has to do with the limits of the natural resource. Besides these crises the writer mentions the crisis of the spiritual resources. Human need a new vision of the link them to the planet in a more life-centered. The crisis as a social trap is part of lucid behavior in situation typified by multiple but†¦show more content†¦The cultivation of mass consumption through the advertising promotes the psychology of instant satisfaction which creates pressure that lead to risky technological perhaps the most danger one. The crisis as the result of the urge to dominate over the earth, to be fruitful, to multiply, and to dominate its creature is inherent in the bible. The idea that the science should be limited on the grounds of ecological prudence struck too close to the presumption of establishment science for ease. In effort to build a durable social order we must acknowledge, that effort to change society for the better have a release history. â€Å"Societies change continually but seldom in direction hoped for, for reason that everyone will understand and will consequences that are anticipated†. Ecological Literacy In this chapter the author explains what the ecological literacy is, and its importance on educating our society for the benefits of the future generation. Failure to develop ecological literacy is a sin of â€Å"omission† and of â€Å"commission†. Our society is failing to teach the new generation about the basic earth and how it works. Also we are teaching them things that are wrong. Our students don’t know that the environment subject is as important as history, politics, economics, mathematics, etc. To become ecologically literate one must not only be able to read and like to read but also to observe the nature with insight. People who do not have ideaShow MoreRelatedSustainability Is Not Only Environmental Problem Essay1054 Words   |  5 Pageslimit. And the unsustainable development is now causing many problems like the decrease of forest areas and the climate change. Moreover, according to Martin, Maris and Simberloff (2016), sustainability is not only e nvironmental problem, but it is also relative with social and economic issues in the modern cities. As a result, in order to provide a sustainable living environment for the future generations and ourselves, the urban sustainability should be considered significantly as important part of urbanRead MoreThe Use Of Biomimicry : A Devastating Human Sustainability Problem1399 Words   |  6 Pagesthe design and production of structures, materials and systems based on nature’s processes and strategies. It is inspired by the understanding that animals, plants and microbes have already solved many of the complex problems faced by humans. A devastating human sustainability problem: Global warming is a gradual increase of the overall temperature of the earth’s atmosphere, caused by the greenhouse effect. In natural circumstances the heat that is radiated by the sun should be re-radiated by theRead MoreBiomimicry is a New Science to Solve Humans Sustainability Problems882 Words   |  4 PagesBiomimicry is a new science where entrepreneurs imitate nature’s time-tested processes, systems and designs to solve human’s sustainability problems. Sustainability Problem The sustainability problem referred to in this research project is the high energy consumption of air-conditioners in industrial facilities but also in households and its global and personal health problems (National Geographic online). There is too much money and electricity spent on air-conditioning all around the world, andRead MoreSolving Environmental Sustainability Problems Essay examples1973 Words   |  8 PagesSolving Environmental Sustainability Problems The restaurant business is one of the most important types of business in the entire world. Restaurants feed thousands of people daily and also supply others with job opportunities. Mary is an owner of a thriving restaurant that gives customers a full tummy and employees a nice paycheck. One day, Mary decides to do a detailed inspection herself to confirm that the restaurant is running smoothly and properly. When Mary began the inspection process, thereRead MoreLocal Government Fiscal Sustainability As A Common Pool Resource Problem1398 Words   |  6 PagesLocal Government Fiscal Sustainability as a Common-Pool Resource Problem According to our text, people perceive government as a tool to maximize their own self-interest in the political economy model (Rosen Gayer, 2014, p. 108). This commonly takes the form of public service programs, which is why fiscal sustainability is an essential factor in government operations, especially on the local level. It has turned out to be an immense challenge on every level due to fluctuating operating deficitsRead MoreEconomic Sustainability And The Problems Facing The Global Population Of A Large Scale Than Regular Human Choice1369 Words   |  6 Pageseconomic sustainability and whether or not it is compatible with ecological sustainability through comparisons of countries with a high Gross Domestic Product and their quality of life. The main idea behind this research question is whether or not the amount of ecological destruction for human needs matches the amount of consumption currently occurring globally; insinuating that mans need is far less than the destructi on for mans greed. Ecological Sustainability: Importance and the problems it facesRead MoreThe Term Sustainability in The Brundtland Report in 1987 Essay649 Words   |  3 Pagestraceable back to mankind’s unsustainable practices. Sustainability has often been deemed the only feasible approach to providing mankind with a worthwhile future. The term â€Å"sustainability† has gained considerable support since its publication in the Brundtland Report in 1987. The acceptance of the report by the United Nations (UN) General Assembly gave the term serious political status and resulted in global following (****). Sustainability or sustainable development aims at alleviating povertyRead MoreProblem Based Learning ( Pbl )911 Words   |  4 PagesProblem-based learning (PBL) refers to a learning cycle where learners first encounter the problem, as opposed to the instructor initially providing information to solve a latter problem (Savery, 2006). As the result, students search for the information required to solve the problem instead of depending on already existed knowledge. In PBL, students use triggers from the problem to determine their personal learning goals. Then, they engage in independent or individual research prior to work as aRead MoreSustainable Development: The Solution to Urbanization1284 Words   |  5 P agesSustainable Development: The Solution to Urbanization Introduction As the worlds population has grown exponentially in the modern era, issues of overcrowding in many of the worlds cities have created environmental, social, and economic problems for many citizens and municipal governments. While suburbanization occurred in the 1950s in the United States and certain other nations, with people moving out of cities themselves and into residential areas near these major cities, cities have generallyRead MoreAnalysis Of Ray Anderson Inc., With The Help Of Carpets International Plc1030 Words   |  5 Pagesfocus on sustainability while continuing to be a profitable business. This initiative was started with â€Å"Mission Zero.† â€Å"Mission Zero† was a challenge as well as a goal set forth by founder Ray Anderson to have Interface, Inc. be at net-zero environmental impact by 2020. Since then this mission has been modified to â€Å"becoming restorative through the power of influence.† With this mission in mind, they created a seven point plan, which they call the seven fronts on Mount Sustainability, to fulfill

A Persuasive Essay About the Influence Television Has on Children Free Essays

Obesity is a growing problem, and it is time for parents to step up to the plate and take responsibility for child obesity. Daniel Weintraub uses an emotional appeal, the article â€Å"The Battle Against Fast Food begins in the Home†, to mandate parents to take responsibility to protect their children against obesity. He states that even though the fast-food companies and the government contribute and influence childhood obesity, ultimately it is the parents’ responsibility for obesity in their children. We will write a custom essay sample on A Persuasive Essay About the Influence Television Has on Children or any similar topic only for you Order Now He provides several good points showing how parents are the ones to take the blame for the increasing problem. I believe that parents are indeed responsible for child obesity. Weintraub makes several good points on how parents should take responsibility and avoid obesity in their children. He does this by commanding parents to teach their children good habits, especially good, healthy eating and exercise habits. Also, he states that parents should protect children against bad things. In this case, fast-food is considered a bad thing since it does not only make children obese but causes a variety of medical conditions as well, so parents need to step up and protect their children against fast-food. Lastly, he believes that parents need to take responsibility since they are in the best position to educate their children. According to Daniel Wientraub, â€Å"It is parents–not the government, not the fast-food companies, not the video-game manufactures–are in the best position to fight the epidemic of overweight children. As you can see Weintraub believes that there is no one to blame for childhood obesity but the parents. Weintraub makes several good points, which induces parents to take responsibility and action for the matter. Even though Weintraub makes a good argument, he has a few weak points, because his opinions are too simple when there is more to it than what he presents. For example, Weintraub does not provide any sort of statistics, facts, or references. Also, you could argue that teachers, not parents, are in the best position to teach their children since they are well educated in the field of health and nutrition. After all, teachers are required to teach health class in school. Lastly, the whole article is just an emotional appeal in which Weintraub goes to the extremes and exaggerates. Weintraub says, â€Å"We have laws against leaving a loaded weapon where their children can find it and use it to hurt themselves or others. But no one seems to want to tell parents that they need to protect their children from unhealthy foods and from sloth. † Clearly, he exaggerates because it is almost absurd to compare the dangers of a firearm to the dangers of a french-fry. Overall, I agree with Weintraub and believe that parents are the ones responsible for childhood obesity. First of all, parents’ poor eating habits have a great influence in child obesity. Parents need to educate themselves in the nutrition field, to be able to offer a good, healthy diet and correct portion sizes to their children. Secondly, the lack of discipline by parents also contributes to obesity in their children. Parents are easily manipulated by their children, and as a result children get what they want. Parents need to make their children get some sort of exercise as well. Lastly, parents’ economic issues might lead them to buy fast-food, but fast-food is not as cheap as it seems. When you add up all the numbers it is inevitable to notice that the difference between fast-food and home cooked meals is minimum. According to a Yale survey, seventy percent of the cause to the rise in childhood obesity rests with the parents. As you can see, statistics have shown that parents are the responsible ones for obesity in children. Evidently obesity among children is a huge, dangerous problem, which parents need to take action of and help their children. It is a must for parents to teach their children about proper eating habits. Disciple also influences a child’s obesity and parents need to get a bit strict with their children. Lastly, economic issues should not lead parents to buy fast-food because it is not that cheap and very unhealthy. I believe it is time to stop blaming others. Parents need to get well educated, so they can provide good eating habits and decrease the growing problem of obesity in children. How to cite A Persuasive Essay About the Influence Television Has on Children, Essays

Social Media in Promotional Activity-Free-Samples for Students

Question: Discuss about the Social Media in Promotional activity of Starbucks. Answer: Introduction The chosen organisation is Starbucks Cafe and how effective these social channels are in receiving the good outcome that they get from societal review and feedback. This chapter analyses the social network of Starbucks cafes and how they use it according to their advantage. The Number of Facebook, Instagram, Pinterest, Youtube, Twitter, Sound cloud followers is evidence to "how they are doing it right". Starbucks has many product offerings baristas. The literature review below argues about their social networking plans. There are many advantage and disadvantage of using social media to promote or for any communicative purpose. The interaction among the business and the customer s crucial for a business and that what is backed up by this media (Kaplan, and Haenlein 2010). They have made the coffee a socialising tool for people visiting their outlets and then providing WiFi is a cherry on top for people who are willing to spend time during the coffee break. Company's social channels ar e exquisite and have certain touch, look, feel, a tone is evident in their physical and online presence. Their increased sales and traffic in online websites and improved ranking on the search engines are evident to their harnessed opportunity from social websites (De Vries, Gensler and Leeflang 2012). According to their industry market research report, the social media outlook is enhanced by their feedback management and customer relationship management done through media channels. Objective of the research paper To analyse the effectiveness of the usage of social media on the revenue of the company The project objective is to explore on the rate of social media usage in the cafe industry for comparison with Starbucks. To analyse the efficiency of the media tools used by Starbucks in attracting more customer base To analyse the new plans put forward by the company for incorporating more options in their social campaign tools To analyse the customers of Starbucks in order to know the amount of satisfaction they derive from the customer complaint portal of the company To analyse the customer relationship status of the company depending on the social media performance To analyse the gap in the theory mentioned in the literature review of the paper Scope of the research topic Using social media as an effective marketing tool is reasonable. There is also an aspect of using the media for internal and external communication purposes. The business, which is very dependent on the outsourcing models and wants to expand their business offshore, the project, can be helpful for those entrepreneurs to seek the help of social media to communicate and for marketing purposes. The integration of web 2.0 technologies is also effective for those who want efficiency in supply-chain management. This research is also based on the efficiency of the media tools that have been used by Starbucks. The Twitter presence is very effective in using the customer engagement and always surprises their followers. The effectiveness of this research is also extensive in incorporating their media plans on their business model. Their organisation objective is to use the data they carefully collected from the front-end counter. However, there are some complaints regarding the use some of the private information of the customers, the overall satisfaction of the customer base negates the negative impact some of the customers gives. According to Gillin (2013) the relevant customer relationship theory that they apply in their everyday workplace, have enforced their ability to become the more effective in their social channel. There also a gap while analysing the arguments, which has been mentioned in the literature review. The comparative analysis is drawn in between the advantages and disadvantages of using social networks in cafes. Literature Review According to Burt, Kilduff and Tasselli (2013), several companies use social networks to promote their products online, to build long-term relationship with customers and to strengthen the brand image of the companies use Social networks. Use of social networks can be profitable for companies in the long run.But according to Malthouse et al. (2013), customers feel that their privacy is intruded as companies constantly use marketing and statistical tools like data mining software to constantly track personal information of customers like their phone number, shopping habits etc. One example is promotion of popular product of cafes online. The business launches a Facebook app to increase the popularity of its products. Users can learn about the product using the app. The social campaign of Starbucks was promoted with a tagline Make Someone Smile-Send them a light Note. The business was successful in this social media campaign to promote its new products. The company used Facebook and Twitter ads to target particular cities. The campaign was tailor-made and personalized and well-coordinated (Tsimonis and Dimitriadis 2014). Business including cafes also promotes the launch or return of its products online.For example, Starbucks celebrated the return of caf Pumpkin Latte in the United States. The caf is privileged to have millions of fans and during the promotional activity, fans could earn points using a Facebook app by solving a challenge every day or making a new creation every day. Users could also shout-out slogans of the caf in their city. The city, which was the winner of this campaign, was Chicago followed by Seattle (Jrvinen et al. 2012). Business as cafes promotes themselves on Twitter with a campaign called Tweet a coffee. The promotional campaign helps business like cafes in data mining as the business is able to accumulate huge data base of Twitter handles, credit card information and mobile phone id of users. Research firm Keyhole found out that during a campaign, twenty-seven thousand fans of Starbucks twitted a coffee, thirty-four percentage of the users also purchased multiple gift cards. It was estimated that cafe had access to databases of more than fifty-four thousand customers and $180,000 worth of coffee was sold during the promotional campaign (Tuten and Solomon 2014). Business promotes its brand in Instagram by posting pictures of people behind the scenes of the business. The business like cafe builds relationships with its huge customer base by reposting pictures of its fans holding coffee cups of cafes at different locations. This promotional campaign helps business to strengthen its brand image as fans of the business get an opportunity to see interesting behind the scenes pictures of the business. An integral part of the coffee culture business is to drink the coffee in a beautifully decorated cup. Business takes leverage of visually appealing social media platform Pinterest to post pictures of appealing and eye-catching pictures of its products. The business makes use of various Pinboards to post pictures of its products on Pinterest, like cafes post pictures of gadgets of coffee, tea rituals and comfortable spaces of their caf where one can relax and enjoy a soothing cup of coffee. Business applies the concept of Integrated Marketing Communication in their social networks as an online promotional tool strategy as business uses every social media platform to promote the caf. The business makes use of Youtube channel to promote itself, for example, cafes post several delicious recipes of coffee like the procedures to make Coffee Lemonade and Cold brew Mocha ice cubes. Business including cafes also maintains customer relationship management by proving information About our food where customers get to know the food they are consuming. The business uses social networks to build a good relationship and connect with their customers online. Business uses emotional tool to connect with the customers. Their marketing strategies in social networks do not push the products to the customers but connect with them emotionally so that customers feel privileged to purchase its products. A brand is about narrating a story, a brand is about connecting personally with customers. Every time customers see news from business like cafes in their newsfeed, they have the feeling to curl up in their beds on a lazy Sunday with a cup of coffee. This is the way business connects with their customers they sell comfort and happiness to them and not just a product. According to (Jrvinen et al. 2012), business makes use of social media campaigns to take active part in corporate social responsibility. Business uses social networks to do charitable campaigns like raising awareness of AIDS Business uses social networks to promote its products online in Australia with the help of its website. The business like cafes organizes campaigns like Free Fair trade Coffee Hours. Business uses the promotional campaign on its website to invite customers to visit certain stores in Australia on some particular date and time to enjoy a free product or service. The business also builds mobile App in Australia. Customers are allowed to locate stores, check menu, and re-load cards using this mobile app (Saravanakumar and SuganthaLakshmi 2012). The business makes use of Social network to develop a community of its customers and employees. The mission of business is to make difference in lives of people of its community of customers and employees. The motto of business is to bring together and connect people of its community and to ensure that the people of the countries where business has presence feel connected and act as a catalyst of change to make the world a better place to live in (Kaplan, and Haenlein 2010). The business also makes use of Social Networks to connect volunteers across the globe to the community. These volunteers are involved in several good causes that are beneficial to the human race. The business also nurtures the entrepreneurial spirit among young people by arranging Social Entrepreneurs Fund. This fund can be used by creative and innovative entrepreneurs to solve challenging problems of the community (Zaglia 2013). Business takes advantage of social networks to connect people from 75 countries where the business is present. Corporate social responsibility is a responsibility of the world-renowned businesses and they ensure to offer to its customers high quality and ethically sourced products. The business invests in education, training and development as a part of its CSR activities. Information about all these activities is available online (Weinberg and Pehlivan 2015). Business ensures that it takes active participation in environmental concerns. The business uses social network to provide customer information about how the business recycles its wastes to have a greener planet. The business like Starbucks uses social network to let members of its community know about how the company helps farmers have access to clean water and mitigates the impact of climate change on its farms (Durkin McGowan and McKeown 2013). The purpose of a business organization is not only to focus on its profit but also to contribute to the society. The triple bottom line of business is profit, people and planet. Business can use social networks to focus on the three bottom lines. Corporate social responsibility indirectly affects the profit of a business and therefore business can use social networks to focus on corporate social responsibility. Business can focus on environmental concerns, sustainability issues, social concerns like bringing more women in the workforce or reducing the wage gap between men and women using social networks. Professional Social networks can be used by business especially the human resource department to identify the talent gap in the organization and bridge the gap by recruiting people who will fit the organization. Also business can use social networks to earn profit from the bottom of pyramid. People on the bottom of the pyramid are people who belong to lower income groups. But busines s can provide services to these people and make profit. Business especially fast moving consumer goods company can make use of social networks to sell products like small economical packs of toothpaste, soaps, shampoo and can use social networks to raise awareness among people living in poor economic conditions. Business can make use of social networks to employ these people and can ensure that they can avail services of business at minimum cost. Thus, social networks or digital platform can be used by business not only to earn profit by promotional campaigns or connecting with customers and build relationship with them but social networks can be used by business for altruistic activities and corporate social responsibility. The business uses social networks to enable members of its community to have a volunteer match with the help of which volunteers can work on a common social cause that would suit their interest. Public conversation and civic engagement is encouraged among members of its community through social network perform (Neti 2012). The business manages dialogue between social media and customers using the 3-M framework-Megaphone, Magnet and Monitor framework. Megaphone represents communication from the firm to customers, The Magnet represents communication from customers to firms and Monitor represents interaction customer-to-customer interaction. Using this 3-M model the business analyzes the challenges faced posed by social media and comes up with solutions to mitigate the challenges (Okazaki and Taylor 2013). By the above examples, it can be depicted that the use of social media has many advantages that enable business to promote its new products online, to build a community among all its users worldwide, to promote entrepreneurial spirits among its members and to connect volunteers with its community. But according to Tiago and Verssimo (2014), the use of social media has many disadvantages as well. The main disadvantage of social media is that it is that usage of marketing tools on social networking sites is very time-consuming It often becomes very difficult for the business to manage the various social network platforms and the challenges imposed by them (Armstrong et al. 2015) Social networks are aimed at building long-term relationship with customers. There have to be people to manage the social networking sites by constantly updating product information, commenting on messages of public and answering their queries. Some customers may find the social network's effort of cafes to be intrusive to their privacy as companies constantly use data mining tools to track personal information of millions of customers online (Gensler et al. 2013). Customers who spread negative images about the business can misuse the social networking sites. Unhappy customers of business can post negative comments and videos about the business on Facebook and Twitter, which can be detrimental to the brand image of the business. There should be a team who involve themselves in managing such negative feedbacks and pacify the angry customers so that the brand image of the business stays intact and the perceived value of the customers about business is not harmed by any negative publicity (Laroche, Habibi and Richard 2013) Business is one of the most customer centric organizations assisting in customer engagement through social media challenge. They have used it to their advantage and have good results accordingly. Promoting its new product online and having feedbacks in the media has long run influence and helps in new customer acquisition. The usage of it is crucial as it may give some negative impacts and hampers the further promotion. However, one must learn its customer attitude as it helps in building brand equity, the business has certainly done it right (Jrvinen et al. 2012). There have been gaps in the literature which can be identified. A lot of information is provided in the literature review about many authors which signify that business like cafes uses the social networks online to promote their products and to build a personal relationship with customers but further research should be carried on to identify the disadvantages of using social networks in business. It is critical to analyze and understand the procedure by which business manages its social networking platform. The human resources involved in managing social networks, the tools used in social networks, the effective management of the negative feedback from customers and the cost incurred by the business in managing social networks should be analyzed further and a proposal should be developed on effective management of social networks site by cafes. It can be clearly depicted from the above literature review that business has huge social presence but further research should focus on the b usiness process involved in the effective management of these social networks, companys budget allocated to manage the social networks and the digital marketing strategy used to make optimal usage of each social media platform. Conclusion Therefore, from the above discussions and arguments, it can be concluded that the effective presence of Starbucks is also evidence to the effectiveness of Web 2.0. Re-evaluating the social presence and what is effective and how it can backfire, and other outcomes that Star bucks has to face while using the social channels can be helpful in building the social blocks that are useful for other investors and digital marketing team (De Vries, Gensler and Leeflang 2012). The significance of this research also lies in the outcome of the arguments that have been discussed in the literature review. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Burt, R.S., Kilduff, M. and Tasselli, S., 2013. Social network analysis: Foundations and frontiers on advantage.Annual review of psychology,64, pp.527-547. De Vries, L., Gensler, S. and Leeflang, P.S., 2012. Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing.Journal of interactive marketing,26(2), pp.83-91. Durkin, M., McGowan, P. and McKeown, N., 2013. Exploring social media adoption in small to medium-sized enterprises in Ireland.Journal of Small Business and Enterprise Development,20(4), pp.716-734. Gensler, S., Vlckner, F., Liu-Thompkins, Y. and Wiertz, C., 2013. Managing brands in the social media environment.Journal of Interactive Marketing,27(4), pp.242-256. Gillin, P., 2013. Secrets of social media marketing.Business Horizons,52(4), pp.p357-365. Jrvinen, J., Tollinen, A., Karjaluoto, H. and Jayawardhena, C., 2012. DIGITAL AND SOCIAL MEDIA MARKETING USAGE IN B2B INDUSTRIAL SECTION.Marketing Management Journal,22(2). Kaplan, A.M. and Haenlein, M., 2012. Users of the world, unite! The challenges and opportunities of Social Media.Business horizons,53(1), pp.59-68. Laroche, M., Habibi, M.R. and Richard, M.O., 2013. To be or not to be in social media: How brand loyalty is affected by social media?.International Journal of Information Management,33(1), pp.76-82. Malthouse, E.C., Haenlein, M., Skiera, B., Wege, E. and Zhang, M., 2013. Managing customer relationships in the social media era: introducing the social CRM house.Journal of Interactive Marketing,27(4), pp.270-280. Neti, S., 2012. Social media and its role in marketing.International Journal of Enterprise Computing and Business Systems,1(2), pp.1-15. Okazaki, S. and Taylor, C.R., 2013. Social media and international advertising: theoretical challenges and future directions.International marketing review,30(1), pp.56-71. Saravanakumar, M. and SuganthaLakshmi, T., 2012. Social media marketing.Life Science Journal,9(4), pp.4444-4451. Tiago, M.T.P.M.B. and Verssimo, J.M.C., 2014. Digital marketing and social media: Why bother?.Business Horizons,57(6), pp.703-708. Tsimonis, G. and Dimitriadis, S., 2014. Brand strategies in social media.Marketing Intelligence Planning,32(3), pp.328-344. Tuten, T.L. and Solomon, M.R., 2014.Social media marketing. Sage. Weinberg, B.D. and Pehlivan, E., 2015. Social spending: Managing the social media mix.Business horizons,54(3), pp.275-282. Zaglia, M.E., 2013. Brand communities embedded in social networks.Journal of business research,66(2), pp.216-223.

Coach Inc. Is its Advantage in Luxury Handbags Sustainable

Executive Summary This paper presents a case analysis report on Coach Inc. The case analysis is comprehensive and focuses on the nature of operations in the company. The first part focuses on the operations of the company and the issues that face the sustainable operation and positioning of Coach Inc. in the competitive industry.Advertising We will write a custom case study sample on Coach Inc. Is its Advantage in Luxury Handbags Sustainable specifically for you for only $16.05 $11/page Learn More The second part of the paper presents an analysis of the issues of competitiveness of the company based on the SWOT analysis framework. The third part of the paper explores the strategic choices as far as the future competitiveness of the company is concerned. This is followed by the development of a number of recommendations and how they can be implemented by the company to ensure sustained performance. Coach Inc.: Is its Advantage in Luxury Handbags Sustainab le? Background statement of the problems/issues Coach Inc. has molded its operations around the production of simple handbags since it began its operations in 1941. The company was acquired by a new investor, Sara Lee, after more than forty years of operation. Coach Inc. continued to embrace the strategy that had been adopted by the founder company. A marketing research that was conducted by Frankfort resulted in a shift in the nature of products and product delivery by Coach Inc. The company shifted from the delivery of simple bags to classy and sophisticated bags. At the same time, Coach Inc. ensured that the prices of these products were relatively lower than the prices set on such products by its competitors. Attractive pricing has made the company remain appealing to a lot of customers considering that pricing is a critical factor in determining the behavior of consumers in the market. In addition, the company has progressively adopted aggressive expansion strategies that are aimed at seeing it attain a large market share in both the mother country of operation and the foreign market. According to the case, these strategies saw the annual sales of the company swell to $2.1 billion in 2006 from $500 million in 1999. The trends in the global industry depict a lot of opportunities in the industry. However, the industry has attracted a relatively large number of players. Therefore, there is bound to be a lot of pressure on Coach Inc. as one of the leading players in the industry to overcome the competitive pressure that emanates from the industry and the market.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is important for the company to maintain a high level of vigilance in the changes in demand and patterns of consumption in the industry, as well as monitor the other sources of competition. This is vital in the choice of strategies that will see the com pany maintain a sustainable level of competitiveness in the market. Situation Analysis Competitive strengths According to the case, one of the main strengths of the company lies in the choice of its target market. The company targets middle income consumers. The middle income earners form the largest part of the market in which the company operates. Moreover, the strategy that the company uses is quite appealing. The company embraces quality and styling. It also offers the luxury handbags at prices that are far much lower that the prices that are offered for such products by competitor firms. Marketing literature provides evidence that pricing is one of the vital considerations when it comes to the efforts of any company to attain a competitive position in the market. It is one of the things that influence the perception and buying patterns in the market. Expansion strategies are often used by firms to attain a higher market share. The addition of retail stores in its major markets, the United States and Japan, has helped the company to gain a stronger footage and a better position over its competitors. This is strength as far as the competitiveness of the company is considered. Gaining footage in the mother market enables the firm to make more revenues. This is critical for expansion into new markets. Weaknesses As noted in the case, Coach has built its reputation and competitiveness on offering luxury products at appealing prices. This is a risky strategy considering the fact that the global economy is characterized by inflation and increment in the prices of supplies. The company is bound to incur significant cuts in its sales and profits when it adjusts its prices upwards as a cost adjustment measure. A compromise in quality as a cost adjustment measure is likely to make most customers change their perception about the company and its products.Advertising We will write a custom case study sample on Coach Inc. Is its Advantage in Luxury Handbags Sustai nable specifically for you for only $16.05 $11/page Learn More Prevailing opportunities New markets present new opportunities for the company. The Asian market is one of the most promising markets for a substantial number of companies. This is based on the fact that most economies in the region are expanding at a quick pace. The plan by the company to open new stores in the Asian region, particularly Hong Kong and China, means that the company is bound to further increase its market share. These markets are the most promising markets as indicated by global patterns in fashion trends. Successful entry into these markets further offers the company an opportunity to venture into other lines of products. This will cushion the company from the shocks that emanate from the competitors in the luxury handbag sector. Planned expansion through strategic alliances is another factor that opens up the company to more opportunities. Most companies in the contemporary glob alized markets are opting for strategic partnerships and alliances as a way of bridging the cultural and operational impediments in new markets. Strategic alliances are bound to help the company to broaden the range of products it offers. These include venturing into the production of fragrances and women’s knitwear, besides the specialization in luxury handbags. Threats Coach Inc. faces stiffer competition in the market from other competitor companies that are up to the task in terms of adjusting their strategies. From the case, it is clear that other industry elites, such as Gianni Versace, Giorgio, Dolce, Armani, Gabbana are also proactive in terms of the expansion of their operations in the market. These firms are bound to give cut-throat competition to Coach Inc., more so in the mother operational markets where these companies are presumed to have a deeper touch with the customers. Also, companies from France and Italy have continued to dominate the luxury goods industr y. This makes it difficult for Coach Inc. to penetrate and establish a desirable market position in the European market. Issues of copyright infringement and other unethical practices keep emerging from the industry as the global luxury industry continues to expand and attract a larger number of stakeholders. As a strong brand in the market, Coach Inc. is at risk of losing lots of revenue to the counterfeit products from fraudulent operators who may choose to make use of the Coach’s trademark in their operations.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Setting precedence in the production of quality products at affordable prices has made the company appealing to most consumers. However, this is also a risk for the company. The stiffening economic conditions in the global market denote high rates of inflation. This means that the Coach Inc. is bound to get its supplies at relatively higher prices than the current prices. In such cases, the company may be forced to implement an upward adjustment in the prices of its products to cater for the inflationary pressures and their implication on costs. When this happens, pricing will no longer be a competitive force for the company. Analysis of Alternatives Dealing with pressures from other companies in the market requires the company to embrace strategic alliances in the market. Strategic alliances can help in boosting the market position of the company by enabling the company to expand the range of places where its products can be acquired. It can also enable the company widen its produc t range. Part of the increase in the sale of luxury goods across the world is attributed to the growth of the big discount stores such as Target and Wal-Mart. Therefore, one way the company can gain access to newer markets across the world is by targeting the large discount stores in different countries. This way, the company can easily match the strategies that are being deployed by the rival companies in the market. Europe is one of the largest markets in the world. It presents opportunities for any company dealing in the production of luxury goods. However, competition in the luxury goods industry is quite high in the region due to the long held experience and dominance of French and Italian firms in the industry. The best strategy for penetrating such a market is through mergers with firms in Europe, or the acquisition and rebranding of underperforming firms in the market. This is also a way of defending the company from the competition pressure that comes from the increased ent ry of luxury goods from France and Italy in Asia and North America. The company should embrace further diversity in terms of the range and quality of products that it offers to its customers as it targets the middle and emerging economies in the world. Most people in the emerging and developing economies in Asia, South America, Africa, and the Middle East do not have high incomes. This is contrary to Europe and North America where most people lie in the middle income category and can afford the luxury goods. Therefore, the company should consider producing goods of quality and prices that can meet the income of these people. It is impressive to note that the company has already diversified the range of products that it deals in. This implies the ease of further considerations to meet the demands of customers in the target markets. The enforcement of copyright laws seems to be a problem for most companies in the market. Coach’s brands are bound to be used as a platform for mon ey making by fraudulent operators in the luxury industry since its brands are highly recognized in the industry. Therefore, the expansion strategies need to be accompanied by consumer awareness. It is important for the company to constantly and aggressively disseminate information about its products to all its consumers in the market. Consumers are bound to make wise choices as they become more aware of what they want. This way, they can easily detect counterfeited products in the market and reduce the susceptibility of the company to counterfeiting. One of the strategies that were used by the company to establish its brand in the market was the enhancement of customer service. However, the company is bound to widen the gap between it and its customers as it enforces a rapid expansion program. The management needs to ensure that customer service is taken to another level to sustain the market share. This means that both the direct retail stores and the indirect stores need special p eople to respond to the concerns of the customers. The other consideration is e-marketing. Recommendation(s) Implementation Coach Inc. needs to focus more on product differentiation, instead of dwelling on offering high quality luxury bags. Differentiation can be best attained through the establishment of strategic partnerships with other companies in the market. The company can establish a foundation in the production of other luxury and beauty products. It also has an opportunity to use these partners as retail outlets for selling its products. The stock price of the company showed an upward movement between 2000 and 2004. This denoted an increase in the number of customers and a substantial increase in market share. The ability to increase customer confidence in the company and increased investment by customers in its stock depends on how the company will continue to appeal to the customers. There is a need for the company to attain a ‘green tag’ to sustain its atta chment with the customers. E-commerce is one of the desirable platforms as far as keeping touch with the customers and sustaining the market share are concerned. One way through which Coach Inc. can enhance sales and embrace customer service is through the adoption of online marketing techniques. This case study on Coach Inc. Is its Advantage in Luxury Handbags Sustainable was written and submitted by user Alexia Harrell to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Coach Inc. Is Its Advantage in Luxury Handbags Sustainable Driving Forces Bargaining power of customers. The bargaining power of customers is a driving force for the industry as it forces companies to invent new product lines and designs to remain competitive as well as implement new strategies and trainings to gain more appropriate skills. Moreover, shifts in customers’ preferences can be observed when a company loses its leading positions in the industry or is not able to sustain its competitive advantage over its rivals.Advertising We will write a custom critical writing sample on Coach Inc.: Is Its Advantage in Luxury Handbags Sustainable? specifically for you for only $16.05 $11/page Learn More New entries. The threat of new entries that may potentially become competitive can be considered another driving force that forces companies that operate within the industry to move further in terms of new technologies implementation, new strategies applied to the company’s management, research, and dev elopment. In this respect, the development of the industry happens due to threats of new entries and changes in bargaining power of customers. Intensity of competitive rivalry. The intensity of competitive rivalry as well as threat of new entries and increasing bargaining power of customers are the major driving forces for the industry of luxurious goods because companies that operate within it have to make adequate decisions to change their strategies with regard to changing technologies, customers’ preferences and needs, and other threats that may alter the longitudinal plans of the company for the next 1-3 years. Key Success Factors Brand building skills. If a company that operates in the market of luxurious goods is not capable of implementing training and developing core competencies necessary for building of brand, this company would not remain competitive for a long period of time because the brand building skills can be considered one of the key success factors for th is industry and every company that wants to succeed in it should develop those skills. Competitive design. Competitive and recognizable design of goods manufactured under a certain brand should be used to promote this brand as well as goods manufactured under it to succeed in the industry. In other words, new designs should be aimed at gaining acknowledgement and preference of customers. Moreover, designs should help customers to differentiate between goods manufactured by this and that brand and make distinctions easier with regard to certain cues used by each brand to remain unique. Convenient retail locations. Convenient location of retail stores is another key success factor for the industry of luxurious goods because all categories that were planned to be addressed can be addressed via retail stores such as company-owned stores and factory stores in case of Coach Inc, a manufacturer of luxurious goods. Moreover, stores owned by the company can develop customer’s loyalty due to the attractiveness of their stores (Gamble, 2008, p. 311); besides, this a common success factor for all companies that operate in the industry. Recommendations Strategic problem. How long will the coach Inc company be able to address the needs of its customers via implementation of low cost competencies and remain a brand whose customers have changing bargaining powers and are not able to remain loyal to the brand? In other words, the period when the company had to launch new designs once a year has passed while the company should remain competitive and launch new designs every month.Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Strategic recommendation. Focus on product differentiation. As the product differentiation can be considered one of the most effective strategies implemented by Coach Inc into operation, the further direction can coincide with the current one d ue to the proven success of this strategy implementation. Moreover, the company can expand into international market more actively via agreements made with manufacturers of luxurious goods in other countries to make and distribute goods under the Coach Inc brand. Expand product offerings. This strategy is sure to contribute greatly to the overall success of the company and be beneficial for its further expansion into the international market including other countries than those with which the company has been successfully building partnership. As the company will expand product offerings it will gain new customers in other areas. For instance, use of leather in combination with other materials can be really beneficial. Develop customer loyalty and brand recognition. Though this is one of the current strategies, it proved to be really effective and can be used in future to build relations of trust and loyalty with the company’s customers. As the intensity of rivalry competitio n and threat of new entries is high, the company should be extremely recognizable in terms of specific style, design, and attitude to customers. Objectives. The company should expand its product line by five items that can be manufactured according to agreement by other companies under the brand of Coach Inc. The company should double the number of retail stores in the United States by the end of the 2007 and increase the number of retail stores in Japan in the same period by 70 items. Introduction of new styles during each month of the 2007 should be aimed at increasing of gross revenue and customer loyalty. Reference Gamble, J. E. (2008). Coach Inc.: Is its advantage in luxury handbags sustainable? In J. E. Gamble A. A. Thompson (Eds.). Essentials of strategic management: The quest for competitive advantage (pp. 303-316). New York: McGraw-Hill Irwin. This critical writing on Coach Inc.: Is Its Advantage in Luxury Handbags Sustainable? was written and submitted by user Bryan Harvey to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Coach Inc. Is Its Advantage in Luxury Handbags Sustainable Introduction The company Coach Inc. deals with production, distribution, and sales of handbags. The past company’s direction included low-cost handbags that were not really luxurious though reliable and ‘resilient to wear and tear’.Advertising We will write a custom critical writing sample on Coach Inc.: Is Its Advantage in Luxury Handbags Sustainable? specifically for you for only $16.05 $11/page Learn More The shift in consumers’ preferences made the company introduce more luxurious designs of handbags to be more compatible to the rising fashion on Italian and French stylish luxurious brands. Thus, the company used the differentiation and cost leadership strategies to learn about the needs and expectations of consumers and meet their requirements implementing uniqueness competencies and low cost competencies in the narrow market scope. Thus, the differentiation and cost leadership strategies enabled the company to address the customers who require unique goods and those who search for something less expensive. In other words, the company managed to divide the potential buyers in accordance with their buying power to ensure that both categories will get the goods at a relevant price. Strategic Issue The company coach Inc. is one of the largest manufacturers and owners of best-selling handbag brand on the territory of the United States and Japan as these two countries were reported to be the greatest consumers of luxurious goods hence leading to the targeting of the goods to the American and Japanese consumer markets. The strategy of the company includes a wide range of goods claimed to be luxurious manufactured and sold within the company-owned full-price stores, retail department stores, and factory stores. Agreements made with producers of eyewear, shoes, and watches are aimed at manufacturing high-quality luxurious goods of these categories under the brand of Coach. Thus, differentiation strategy was used to address the category of customers who have already built the loyalty to a certain brand but are ready to try goods manufactured under other brands. Cost leadership strategy was used to ensure that the category of customers who have been loyal to this brad for years would not be eliminated from the company’s plans. The strategic issue for the company is the increase in the number of full-price company-owned stores and the number of factory stores in the United States and in Japan. Another strategic plan of the company is the production of fragrance and other goods that are positioned in the category of luxurious goods. Besides, the gifts and customer attendance should be the main focus of the company, especially talking about holiday periods.Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Knitwear and cashmere women’s collections designed in alliance with ma nufacturers of such goods are aimed at addressing more luxurious audience as the price range is higher than the one for handbags though the handbags remain the main focus of the company. The major strategic initiative concerning the handbags includes the launching of new designs and collections as a part of the differentiation strategy to ensure that the brand is recognizable in the broad market scope. In this respect, the company successfully exercises the segmentation strategy to ensure that the company managed to meet the needs of two categories of customers by applying the differentiation and cost leadership strategies taking into account the uniqueness and low cost competencies. Moreover, every new item produced by the company is also an implementation of the differentiation and cost leadership strategies. Reference Gamble, J. E. (2008). Coach Inc.: Is its advantage in luxury handbags sustainable? In J. E. Gamble A. A. Thompson (Eds.). Essentials of strategic management: The q uest for competitive advantage (pp. 303-316). New York: McGraw-Hill Irwin. This critical writing on Coach Inc.: Is Its Advantage in Luxury Handbags Sustainable? was written and submitted by user Hawkeye/Clint Barton to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How to Optimize Your Content Marketing Strategy [PODCAST]

How to Optimize Your Content Marketing Strategy [PODCAST] Content marketing is an essential to today’s start-up business. It is how you and your company find your voice in a sea of similar and perhaps larger companies. But, what do you do when your online content isn’t getting the attention you need? How do you create the content that is going to get your business results? How can you make content marketing work for you and your business? Len Markidan, the guy in charge of Groove HQ’s marketing department has some basic tips to improve your content. Groove HQ got its start six years ago, but the path to success was rocky.   Len and his team tried numerous types and styles of content for their blog, but nothing was working. So the team did their homework, they looked at companies like Kissmetrics and Unbounce, then they reached out to the companies. Their outreach was a big help. What they learned from the process became invaluable. Groove HQ found an audience with their blog A Startup’s Journey to $100,000 in Monthly Revenue. If you are having trouble with your content marketing, then Len can help you get a better perspective on the situation. Groove HQ’s rough start and how Len and his team found the problems. Why the best story to tell, is your story. The winning framework Len uses to create Groove HQ’s content. How your audience can help you find the right content. The best method to create content with a team. Links: Groove HQ A Startup’s Journey to $100,000 in Monthly Revenue Blog If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud,  Stitcher, and Google Play. Quotes by Len: Hire people that you can trust, pick a tool that you trust and just keep everybody on the same page, and then back off. You have to give each blog enough oxygen and attention to succeed, otherwise it’s going to be very obvious in your results which one youre treating as a secondary blog. We had a product, but we didn’t really have a thoughtful or effective marketing strategy at all.

Reflections Essay Example | Topics and Well Written Essays - 250 words

Reflections - Essay Example It inculcates trust and confidence and helps patient recover faster. The concepts of ‘self’, ‘other’ and ‘holistic’ have increasingly evolved as critical paradigms of nursing. The concepts of ‘self’ and ‘other’ denote the need to understand oneself within the defined constraints of social fabric and promote a distinct identity able to contribute to the development process through designated skills and ideologies that are conferred to the identity. As a nurse, I would, therefore, be taking care of the healthcare needs of the others, namely patients. Holistic care has evolved from the fact that environmental factors widely contribute to the overall well-being of patients. I believe that nurses’ functions are not confined to medicine; nurses also have to support the emotional, physical and spiritual needs of the patients through cross cultural understanding and building fruitful relationships with them. The fears vis-Ã  -vis professional advancement, environmental changes, problems at the home-front, conflicts at workplace etc. are major deterring factors for personal and professional growth. They generate stress and tension that adversely impacts the emotional and physical well-being of individuals. They must be overcome through understanding of these life issues. Also, positive attitude should be developed, as it encourages resolution of such

Media Study Coursework Example | Topics and Well Written Essays - 250 words

Media Study - Coursework Example The aim of having as much information on one page is to save on printing results. This results in properties been placed wherever space is available to accommodate them. In order to find a property the customer would essentially have to go through the whole brochure which is time consuming. Additionally, the customer will be overwhelmed with too many options. Furthermore, if houses are sold the customer is not aware until contact is made with the sales agent. New Communications Context – Online Publication The product will be digitised so that it can be uploaded online. The first page of the magazine will have different sections indicating the types of properties available - townhouses, two family houses, apartments, etc. These will be hyperlinked to the relevant pages. There will also be requirements for additional inputs to narrow users search. See New York Mag (n.d.). These will include inputs for lower and upper limit of price range and location. Here the customer will not have to waste time searching through irrelevant information. All relevant pages in the online brochure will be linked to the home page. The online edition will also allow the potential purchaser to view the property inside out by way of a virtual tour of the house. Additional information on the property will be accessed by way of a hyperlink. These include contact details.

Foundations of terrorism Essay Example | Topics and Well Written Essays - 500 words

Foundations of terrorism - Essay Example Today, almost every terrorist group makes use of suicide terrorism to some extent to cause terror and instability in the targeted place. However, the terrorist groups that have made the greatest use of this form of terrorism are Al-Qaeda (based in Afghanistan and operating mainly in Afghanistan and Pakistan), Popular Front for the Liberation of Palestine, Hamas (based in Palestine), and Liberation Tigers of Tamil Eelam (based in Sri Lanka). The main aim of the suicide terrorist attacks is to make a democratic government to withdraw its forces from the terrorists’ occupied areas (Pape, 2005). Similarly, some terrorist groups carry out suicide attacks in response to foreign occupation of their land (Pape, 2005). We can take example of suicide attacks on Pakistani civilians and military forces. Pakistan is a neighbor of Afghanistan and almost a second home to the Al-Qaeda terrorists. Al-Qaeda is still active despite of the loss of its top leadership by the American forces on account of its attack on the World Trade Centre (Kugelman, 2014). The group is expanding rapidly and is becoming a big threat to the lives of thousands of people (Salama & Hansell, 2005, p. 615). Al-Qaeda has been targeting forces and civilians of Pakistan since American occupation of Afghanistan. The reason they give for these terrorist attacks is that of the support that Pakistan has provided and is still providing to the NATO forces operating in Afghanistan. Similarly, Hamas has also carried out a number of suicide attacks on Israeli targets because of Palestine’s conflict with Israel and Israeli occupation of some of the Palestinian territory. Another example is of Liberation Tigers of Tamil Eelam (LTTE) which acted actively in two completes decades of 1980’s and 1990’s and in the first of half of 2000’s to get an independent state for Tamil

VitraHaus Construction Analysis

VitraHaus Construction Analysis The home of Vitra Home Collection, VitraHaus (2006-2010), is located on Vitra Campus in Weil am Rhein, Germany.1 It was designed by Basel-based architects Jacques Herzog and Pierre de Meuron and opened in 2010.2 The purpose of the VitraHaus was to provide a space to present Vitra Home Collection furniture arrangements in different style genres and also provide inspirational ideas for visitors home and their own taste in design.3 In Charles Ray Eames Showroom, this was overcome by use of precedents which includes minimalism and the architects previous projects in Munich, Basel, and Paris.4 A) Historical Introduction: The VitraHaus(fig.1) was initiated as the home of the Vitra Home Collection that launched in January 2004.5 The company Vitra is a manufacturer and retailer of many leading furniture designers works.6 Vitra is also known for the Vitra Campus(fig.2) that make up its premises in Wil am Rhein.7 It is where company s widely acclaimed architecture of museum, atelier, showrooms, warehouse and manufacturing buildings are situated which make up its premises.8 These buildings are known for its internationally recognized architects such as like Frank Gehry, Tadao Ando, Zaha Hadid, Nicholas Grimshaw, Alvaro Siza and Antonio Citterio as well as structures by Jean Prouv? and Richard Buckminster Fuller.9 Since its foundation in 1950, the company focused mainly on office furnishings and has targeted business clients until they launched its Home Collection in January 2004 with a new target group in mind: individual customers with an interest in design.10 It features collection of unique home product s including design classics, re-editions, as well as works by contemporary designers.11 The Vitra Home Collection was displayed in a former factory building on the main Vitra production site until the company decided to have a space solely serve for the Home Collection.12 To construct an additional space on the Vitra Campus, the company commissioned two Basel based architects Herzog and de Meuron in 2006 to design the home of Vitra Home Collection the VitraHause.13 The design development took place from 2006 to 2007 and the construction continued from 2007 to 2009 where the VitraHaus opened in Feburary 22nd 2010.14 The construction of VitraHaus was also a starting of a new chapter in the history of Vitra Campus since it was the newest addition in sixteen years since the last building the Vitra Design Museum by Frank Gehry in1994.15 B) Spatial Organization and Planning: The VitraHaus is a five storey structure with twelve houses within the building.16 (fig.3) The Charles and Ray Eames showroom (fig.4) is located in the third floor of VitraHaus with dimension of approximately 90sq.meter.17 The visitors discovery on the path through the VitraHaus starts from fourth floor of the building towards the lower floors.18 As one starts their tour in fourth floor loft, they are introduced to a spectacular view of the Tullinger Hill and the history of Vitra and the VitraHaus.19 After one has been introduced to a brief knowledge of the Vitra and its history of furniture, The Vitra Classic awaits in the third floor (fig.5) where Charles and Ray Eames showroom is located.20 The Vitra Classic floor can be reached by three different paths throughout the building.21 First is to take the main stair which connects all the floors in the building.22 This main stair will introduce you directly to Charles and Ray Eames showroom which is located in the North East side of the floor.23 The second method is to take a lift which also connects all the floors in the building.24 However, the lift will lead you to the other collection of Vitra Classics which is located in the South West side of the floor.25 But one can easily walk to the other side of the floor.26 The third is a spiral stair which is accessible from the second floor.27 On the arrival of this spiral stair, one can choose to walk straight forward to the South West part of the floor or turn around to visit the Charles and Ray Eames collection.28 As you enter the showroom (fig.6), the front facade with glazed gable ends opens up the room to the view of landscape and the Vitra Campus.29 The daylight from the window also makes the room feel more spacious. On the East of the room is the display wall with wall mounted shelving and colour coded signage to categorize Charles and Ray Eames designs.30 To the West side of the space, chairs are displayed on the floor along the wall with different flooring that separates between the display area and circulation floor.31 The West side of the space also has the spiral stairs which opened up upper part of the wall which gives view of second floor which presents the Living, Eating, and Working at Home collections.32 C) Materials and Construction Method(s): The VitraHaus is a five storey structure of stacked volumes of the archetypal house which comprised of twelve houses.33 Five houses are set at the ground floor with seven more houses are stacked up, intersected and in support of one another.34 Stacked into a total of five storeys and breathtakingly cantilevered up to fifteen metres in some places, the twelve houses, whose floor slabs intersect the underlying gables, create a three-dimensional assemblage ? a pile of houses that, at first glance, has an almost chaotic appearance.35 The VitraHaus rises above the other buildings on the Vitra Campus with maximum dimensions of 57 metres in length, 54 metres in width and 21.3 metres in height.36(fig.7) The deliberate intention was to grant an overview of the surrounding landscape, the campus as well as an overview of the Home Collection by constructing a vertically oriented structure with a small footprint.37 The charcoal coloured stucco on the exterior of the building unifies the structure, and connects it to the surrounding landscape.38 (fig.8) A wooden plank floors made from the local larch wood defines an open central area, where five ground floor buildings are grouped.39 (fig.9) It performs as a conference area, Vitra Design Museum Shop, business lounge and a Vitrine exhibition space, the lobby with a reception area and a caf? with an outdoor terrace for summer use.40 As interior and exterior spaces interpenetrate, so do two types of forms: the orthogonal-polygonal, as perceived from the exterior, and the organic, which produces a series of spatial surprises in the interior. 41(fig.10) It is a secret world that is intended by Herzog de Meuron with a suggestive, almost labyrinthine character. 42 On the path through the five storeys, the complexity of the interior space arises not only from the angular intersection of the individual houses but also from the integration of a second geo metrical concept.43 All of the staircases are integrated into expansive, winding organic volumes that figuratively eat their way through the various levels of the building like a worm, sometimes revealing fascinating visual relationships between the various houses, at other times blocking the view.44 The individual houses, which have the general characteristics of a display space, are conceived as abstract elements.45 With just a few exceptions, only the gable ends are glazed, and the structural volumes seem to have been shaped with an extrusion press.46 An important feature of the VitraHaus is the glassed end gables(fig.11); a feature which gives the house two personalities.47 By day the surrounding countryside appears to be drawn into the interior and to become almost a part of the decoration; in contrast, however, when darkness falls, the illuminated interior of the building glows from within, while its physical structure seems to dissipate.48 The rooms open up; the glazed gable ends turn into display cases that shine across the Vitra Campus and into the surrounding countryside.49 D) Furnishings and Ornamentation: The philosophy of Vitra Home Collection is to provide inspirational ideas for individuals home and their own taste in design rather than an interior design system or a homogeneous product line.50 Vitra Home Collection wishes to inspire customers to furnish their home as a process of collage of products and objects according to one s individual preferences and circumstances.51 To allow one to be inspired, and encourage to explore and heighten their sense of design, the interior of the overall space is very simple and furnishings are used as minimal as possible.52 The interior walls are finished in white which gives priority to the furniture displays and allow the characteristics of furniture presents its fullest .53 Since the space is used to showcase the retail furniture, series of wall shelving and signage are used to display.54 The white shelves are mounted in different levels with colourful signage to categorize the types of Charles and Ray Eames chairs into plastic, wire, aluminu m, and ply wood groups.55 The rugs or different variety of floor furnishings are used to give the boundary to the additional furniture displayed on the floor.56 The spot lightings are mounted in the ceiling as ambient light as well as to emphasize the products.57 Since there are minimal use of ornamentations, the abstract structural volumes interacting through the space and the glazed gable ends adds rhythm to the space.58 The high ceiling, white finishes, light wood floors, and large windows give spacious feeling to the space.59 Each house has a touch screen catalogue(fig.12) where each visitor can insert their VitraHause keycard and browse through Vitra s catalogue, purchase a product on a spot or learn about particular design or designer.60 The Vitra Classic Collection also features the Photo me La Chaise Armchair which is set of a La Caise Armchair by Charles and Ray Eames with a camera that allows visitors to have memorable photo time upon their visit to the VitraHaus.61 The photo can be stored in a personal VitraHause keycard and can be emailed later.62 E) Functions and Signification: Since the company Vitra is a manufacturer and retailer company that acquired licenses for the designs of Charles and Ray Eames in 1951, it is not a surprise to see that one of the showrooms in VitraHaus was dedicated to the designs of Eames.63 The Charles and Ray Eames showroom functions as a space that showcases the works of Charles and Ray Eames in different range of groups.64 The groups are categorized by the materials used in the making of the chairs which includes but not limited to; plastic, wire, aluminum, and ply wood.65 As mentioned earlier, the deliberate intention of the building was to grant an overview of the surrounding landscape, the campus as well as an overview of the Home Collection by constructing a vertically oriented structure with a small footprint.66 This has been illustrated in the Charles and Ray Eames showroom with large window that has an overview of the campus and the opening for the spiral stair case allows an overview of the Home Collection on lower floors.67 The philosophy of the Vitra Home Collection also has been demonstrated successfully in the space.68 The Vitra Home Collection s intention was to provide inspirational ideas for individuals own taste in design so one can furnish their home as a process of collage of products and objects according to one s individual preferences and circumstances.69 This philosophy is successfully delivered through minimal interior design of the space.70 It allowed the unique characteristics of each chairs to be presented in its fullest with the contrast of the white wall.71 This contrast and display almost creates an imagery of pallets of colourfull paints on a white canvas which inspires visitors to explore and imagine their own design of space.72 The special photograph set and digital catalogue also adds excitement and convenience to the visit.73 The space that is solely dedicated in respect of the design classic, with the company s philosophy of provide a space that can inspire one to build and develop their own design world.74 This suggests that the space not only functions as a showroom, but it also functions as a space for an education, preservation of stories, personal knowledge and to be one s muse.75 F) Designer s Sources/Inspirations/Influences/Precedents: The concept of the VitraHaus contains two direct quotations of the themes that appear repeatedly in the oeuvre of Herzog de Meuron: the theme of the archetypal house and the theme of stacked volumes.76 Herzog de Meuron has aimed not for virtuosity but innovation, looking always to the broader culture and art for inspiration.77 Referring to Andy Warhol, Jacques Herzog has said, He used common Pop images to say something new. That is exactly what we are interested in: to use well known forms and materials in a new way so that they become alive again. 78 Their influences of the archetypal house and theme of stacked volumes can be seen in many of their work from precedents to future projects that are in progress.79 The Goetz Collection, in Munich 1989-1992 (fig.13), St. Jakob Turm in Basel 2005-2008 (fig.14), and Rue des Suisses in Paris 1996-2000 (fig.15) are one of the precedents that has been designed by Herzog and de Meuron.80 Another form of their precedents study can be found at the Herzog and de Meuron Exhibition at the Walker Art Centre in November 2000 to February 2001.81 The exhibition included from material studies to technical drawings and from initial models to full-scale prototypes(fig.16).82 Here, many prototypes of stack up of geometrical shapes can be found.83 In VitraHaus, it was especially appropriate since the primary purpose of the five-storey building is to present furnishings and objects for the home.84 Due to the proportions and dimensions of the interior spaces ? the architects use the term domestic scale ? the showrooms are reminiscent of familiar residential settings.85 Architect Jacques Herzog, naturally, sees the situation somewhat differently.86 For Herzog, the project was a chance to get away from development driven architecture and a rare opportunity to complete an author driven project.87 Through the stacking and interlacing you not only create a multitude of new forms and architectural spaces but achieve a wonderful paradox: a simple, familiar house design which appears complex on account of the numerous intersections.88 This perceived complexity is further enhanced by the combination of the external orthogonal-polygonal form and the more organic internal form which results, principally, from the spiral staircases and occa sional open spaces and small side windows.89 Principally the black exterior allows the effect of floating houses by allowing the structure to merge with the darkness.90 In addition the anthracite of the VitraHaus contrasts with the brilliant white of Frank Gehrys neighbouring Vitra Design Museum.91

Do not go gentle into that good night by Dylan Thomas :: Poetry

"Do not go gentle into that good night" by Dylan Thomas is a poem about death. Dylan Thomas wrote this poem during the last illness of his father's life. The author creates an image of death with the use of the sons pleading words asking his father to fight against the darkness that is taking over and leading him into the afterlife. Dylan Thomas meticulously creates an image of death through the use of cunning words and by giving each word a deeper significance than its literal connotation. The author uses the image of death in every paragraph of the poem. It is one of despair and gloom. Dylan Thomas uses the words "night (1.1)" and "dark (2.1)" to describe the certain outcome of the father. Thomas declares "Rage, rage against the dying of the light (1.3)" to generate the feeling that death is unpleasant therefore forming a grim image for the reader. The author also uses numerous literal undertones throughout the poem to produce a melancholy attitude in the reader. He speaks of "wise men (2.1)", "good men (3.1)", "wild men (4.1)" and "grave men (5.1)" all coming to their death without any hope of life continuing thus encouraging the guarantee that everyone will come to their end. The literary element of tone is also present in this poem. Thomas sets the tone by conveying his anger about death by using grim words coming together to create a poem only nineteen lines long. Thomas also repeats "Rage, rage against the dying of the light (1.3)" and "Do not go gentle into that good night (1.1)" several times, communicating a dreadful tone to the reader. By using these strategically placed words and phrases, he forms a word-repeating pattern that is often found in the tone of anger.

Err Task B Your Work Role Essay

Task B- Your work role Describe the information which needs to be shown on your pay slips/statement. Personal information eg. Name and date of birth Total pay – your full pay before any tax or National Insurance has been taken off Any deductions which change from payday to payday eg. tax and National Insurance, and what the deductions are for. The total amount of pay that you will come out with after deductions National Insurance number Tax code The tax period Pay rate A breakdown of additional payments like overtime, tips or bonuses Identify two changes to personal information which must be reported to your employer Change of address Change of bank details Describe the procedure to follow if you want to raise a grievance at work You should first discuss the grievance with your person in charge or manager. This should be done in confidence with all of the details being discussed so that action can be taken if they feel this is necessary. If your superior is not able to resolve the grievance, then it will be referred either verbally or in writing to the home owner. If you feel uncomfortable going through any of the stages alone you have the right to have another person with you at any stage of the procedure. Explain the agreed ways of working with your employer in relation to the following areas. Data protection – No data or personal information is to be passed on or given out to anyone without the client or the clients next of kin consent. No Data should leave the building unless consent is given by the manager Grievance- If anybody has a grievance they must first discuss this with the home manager so that it can be dealt with. C onflict management- If you feel there is unnecessary conflict between employees you should go to your manager to discuss this. You should find the reasons for the conflict and if it is possible to eliminate the conflict Anti- discriminatory practice – You can work with your employer regarding anti discrimination practice by going to them if you feel you are being discriminated against by other colleagues. You should be able to talk to your manger about this so that she can investigate further and try to resolve the problem. Health and safety – Employees work with their manager regarding health and safety by completing health and safety training put forward by the manger. Confidentiality – It is important that all of the residents personal information is kept confidential and not passed on to anybody. This is unless prior consent has been given by the manager if the resident health or safety is in danger if information is kept confidential. Whistleblowing – You work with your employer in regard to whistleblowing by informing your manager of any wrongdoing that you feel is going on in the home. The manager can then investigate the case further to decide if and what action needs to be taken. Explain how your role contributes to the overall delivery of the service provided. As a care assistant I feel that my role in the service provided is very important to keep the residents happy and healthy. On e way in which this is done is through personal hygiene. By assisting resident to get washed and to say clean this is helping to prevent them from getting sores and infections. Another way I contribute to the overall delivery is by making sure the residents nutritional needs are being met. This is done through assisting people to eat and drink who cannot do this for themselves. Explain how you could influence the quality of the service provided by: Following the best practice within your role- Following the best practices means that everything will be done safely and so the residents will not be put in any danger. Following the best pracises will mean that everything will be done efficiently and so this will make the residents happier and this will make the quality of the service better for them. Not carrying out the requirements of your role – Not carrying out the requirements of your role can put the residents health and safety at risk. If the residents are at risk his will be lowering the quality of the service that is provided. Describe how your own work must be influenced by national factors such as codes of practice, national occupational standards, legislation and government initiatives Your own work must be influenced by these national factors because they give you guidance on the correct ways of doing things. They also set standards so you can stick to the standards or try to better the standards. Your work must also be influenced by them because they give you rules to follow and so you must stick to these rules within your work. Identify two different representative bodies which influence your area of work Care quality commission Describe the role of the two representative bodies you have identified CQC is the Government’s independent regulator of health and adult social care services. They monitor services to ensure that they are meeting the essential standards. If necessary they take action when standards are not being met.

Wearing a Helmet essays

Wearing a Helmet essays A quiet humming sound caused by the neon lights dominated the room. This sound was accompanied by the low rumbling of the nurses talking with each other about the latest gossip, and whatever else it is that nurses talk about. Occasionally this noise would be rudely interrupted by the chirping telephone screaming annoyingly for someone to answer it. It was an extremely slow Sunday afternoon in the Utah Valley Regional Medical Center Emergency Room for Dr. Roberts and his team of medical professionals. It was the type of day that a person has when they at work and there is nothing to, and all that you can think about is going home early and enjoying the wonderful summertime atmosphere. Meanwhile, while this atmosphere of doing nothing but organizing the medical supply crash carts existed, somewhere on the local freeway, a group of friends were out riding their motorcycles, and getting away from the pressures of life. One of the friends was a twenty-two year old named Taylor. He is a student, attending the University of Utah, who had just recently been married. He was also anticipating on attending medical school later on in his future. Even though he had a lot of things going for him, for one reason or another Taylor decided to not wear his helmet that day. Taylors friends began showing off to one another by popping wheelies, standing on the seats of their bike, and weaving in and out of traffic, at speeds of over ninety miles per hour. Taylor was riding behind the pack of bikes and decided that he should catch up to the rest of the group. He shifted gears and darted ahead into an opening in between the cars. Suddenly he collided with a car that moved into the op ening the same time that Taylor did. Taylor and his motorcycle were knocked over, and were both sent hurdling into the air, flipping end over end. Soon the team of paramedics, who had been dispatched to attend to the wreck, arrived on the scene of the motorcycle acci...

Keeping Peace in the Future essays

Keeping Peace in the Future essays Keeping Peace In The Future In my opinion there are two main ways of securing peace in the up coming decades. The first way is that of a realist approach and a liberal one. In the eyes of a realist, national security can one hand only be reached by a destructive capability and the ability to intimidate anyone that defies or threatens national security. On the other, the realist will however not intervene if conflicts do not measure up with national interest. Either way, the realists believe this and this alone would maintain the peace for the future. The liberalists however believe that a more unified body with all peace-loving nations can be the best way of conflict management. They believe that any conflict in the world should be controlled before it can ever escalate in to a bigger one. To start of with the realists believe that a greater military body would create a balanced and therefor peaceful world. To achieve this the realists see possibilities of enlarging the power of NATO and other military, governmental organizations. To create more members and enlarging the firepower would in realistic eyes decrease countries to enter conflict. The liberalists find this a very poor argument. They find that with a possible expansion of NATO and increasing power of the organization that the third-world countries can be left out. Liberalists tend to think more in the format of the United Nations. They think with the Expansion of the Security Council, that global peace can be maintained in a more unified, universal manner. Also they believe that the General Assembly could increase in power and take a more serious role in international disputes and conflict resolving. By increasing this power it would call on a more responsible Secretary-General, and there as giving the Unit ed Nations as an inter-governmental body more strength, and possibly giving the world a better way of solutions. ...

Week 3#202 Assignment Example | Topics and Well Written Essays - 250 words

Week 3#202 - Assignment Example It is important in making the young adults to understand the different stages of development (Gibbs, 45). Moreover, this theory is crucial in ensuring that the individuals develop a sense of both intellectual as well as moral development. This is very necessary for students in a learning environment. The theory of moral development is also very important in imparting the students with the principles of justice, universal liberty as well as imparts a sense of order in the society (Gibbs, 57). The video depicts some of the social rots that face the current society. It is sad that corruption has taken its roots into our society to an extent that it manifests in the policing system. It is the police who should be actively engaged in combating the cases of corruption and impunity yet they seem to take the front line in promoting corruption. This movie paints a very bad picture on the police and the society. It makes ne have very bad feelings towards the police sector. From my feelings about this video, it is very important that all the police should undergo thorough vetting before being employed to curb the cases of corruption. In addition, investigations should be done by independent bodies on these cases and those found guilty should be charged before a court of